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Listar por palabra clave "Sports products"

RiuNet: Repositorio Institucional de la Universidad Politécnica de Valencia

Listar por palabra clave "Sports products"

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    Influencing Factors in the Consumer's Loyalty Towards Sports Brands 
    Sánchez-Zambrano, D. F.; Zárate, L. F. A.; Martínez Torán, Manuel (IEEE, 2020-03-29)
    [EN] This research aimed to analyze the loyalty of consumers towards the various sports brands that are on the market in Colombia. Sports practice and fashion trends in the use of clothing have generated the acquisition ...