Ferrari Solis, Antonio(Universitat Politècnica de València, 2014-07-07)
Durante la última década, el sector del automóvil ha estado sumergido en un
profundo estado de transición y reestructuración de la geográfica de la producción
mundial. Países y regiones que históricamente ostentaban ...
Arias Díaz, Heisor Vicente(Universitat Politècnica de València, 2014-06-13)
[EN] Nowadays organizations are worried about getting better and better results with fewer resources, in order to survive and overcome the high competition, globalized markets, economic downturns and cost effects that ...
[EN] This research provides the results of a comprehensive in-store study that utilized eye tracking to determine the initial eye attractiveness of signage and displays used in a Toyota retail dealership. Potential car ...