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Listar por palabra clave "Trade area"

RiuNet: Repositorio Institucional de la Universidad Politécnica de Valencia

Listar por palabra clave "Trade area"

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    Geomarketing models in supermarket location strategies 
    Baviera Puig, Maria Amparo; Buitrago Vera, Juan Manuel; Escribá Pérez, Carmen (Taylor & Francis: SSH Journals, 2016)
    [EN] Choosing where to open a new outlet is a critical decision for retail firms. Building on the multiplicative competitive interaction model from retail location theory, this paper develops a geomarketing model that can ...
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    INTERNAL BENCHMARKING IN RETAILING WITH DEA AND GIS: THE CASE OF A LOYALTY-ORIENTED SUPERMARKET CHAIN 
    Baviera-Puig, Amparo; Baviera, Tomás; Buitrago Vera, Juan Manuel; Escribá Pérez, Carmen (Vilnius Gediminas Technical University, 2020-06-02)
    [EN] Data Envelopment Analysis (DEA) is a relative measure of efficiency applied to a set of decision units and is being used more and more frequently in the supermarket sector. Nonetheless, given how strongly the sector's ...