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dc.contributor.author | DeFanti, Mark | es_ES |
dc.date.accessioned | 2018-06-11T09:11:08Z | |
dc.date.available | 2018-06-11T09:11:08Z | |
dc.date.issued | 2017-06-26 | |
dc.identifier.isbn | 9788490485903 | |
dc.identifier.uri | http://hdl.handle.net/10251/103856 | |
dc.description.abstract | [EN] Marketing educators and students recognize the benefits derived from group assignments. Nonetheless, serious problems that occur frequently in student groups are diminished effort by some free-riding team members or disassociation from the group by lone wolf team members. In a highly innovative manner, the American Marketing Association’s integrated marketing plan international competition was concurrently adopted by Principles of Marketing, Marketing Research and Advanced Advertising courses in an attempt to leverage the many benefits of team projects while minimizing their drawbacks. | es_ES |
dc.format.extent | 8 | es_ES |
dc.language | Inglés | es_ES |
dc.publisher | Editorial Universitat Politècnica de València | es_ES |
dc.relation.ispartof | Proceedings of the 3rd International Conference on Higher Education Advances | es_ES |
dc.rights | Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) | es_ES |
dc.subject | Higher Education | es_ES |
dc.subject | Learning | es_ES |
dc.subject | Educational systems | es_ES |
dc.subject | Teaching | es_ES |
dc.subject | Lone wolf students | es_ES |
dc.subject | Free riders | es_ES |
dc.subject | Group project performance | es_ES |
dc.title | Introducing a Cross-Course Teaching Innovation to Enhance Group Project Performance | es_ES |
dc.type | Capítulo de libro | es_ES |
dc.type | Comunicación en congreso | es_ES |
dc.identifier.doi | 10.4995/HEAD17.2017.5399 | |
dc.rights.accessRights | Abierto | es_ES |
dc.description.bibliographicCitation | Defanti, M. (2017). Introducing a Cross-Course Teaching Innovation to Enhance Group Project Performance. En Proceedings of the 3rd International Conference on Higher Education Advances. Editorial Universitat Politècnica de València. 750-757. https://doi.org/10.4995/HEAD17.2017.5399 | es_ES |
dc.description.accrualMethod | OCS | es_ES |
dc.relation.conferencename | Third International Conference on Higher Education Advances | es_ES |
dc.relation.conferencedate | June 21-23,2017 | es_ES |
dc.relation.conferenceplace | Valencia, Spain | es_ES |
dc.relation.publisherversion | http://ocs.editorial.upv.es/index.php/HEAD/HEAD17/paper/view/5399 | es_ES |
dc.description.upvformatpinicio | 750 | es_ES |
dc.description.upvformatpfin | 757 | es_ES |
dc.type.version | info:eu-repo/semantics/publishedVersion | es_ES |
dc.relation.pasarela | OCS\5399 | es_ES |