Rediseño gráfico completo de la empresa RTT

Abstract

[EN] This project describes the process and result of a full graphic re-design based on the existent corporate image of the company Red Thirteen Tennis Club. To fully understand the company and their work ethics, a research on their methods and approach to work was carried out once the briefing was handed in. It was also crucial to understand tennis as a sport and social activity, therefore a research was done to get an insight of it. Once the basis for both club and sport were clear, the original logo was analysed and thereafter sketching was started. Various concepts were designed, and after thorough thinking one was chosen as the ideal for RTT. After this stage only details such as colour, typography were left to be done. Finally corporate image, corporate indentity and merchandising was done as an example for the company to see the logo applied. The result of the design process is a massive re-design, which could even be argued as of a new logo, that carries the main features of the original.

[ES] Rediseño completo de toda la parte gráfica de la empresa RTT, su identidad corporativa y el diseño de una gama de productos para su posterior venta.