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INTERNAL BENCHMARKING IN RETAILING WITH DEA AND GIS: THE CASE OF A LOYALTY-ORIENTED SUPERMARKET CHAIN

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INTERNAL BENCHMARKING IN RETAILING WITH DEA AND GIS: THE CASE OF A LOYALTY-ORIENTED SUPERMARKET CHAIN

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dc.contributor.author Baviera-Puig, Amparo es_ES
dc.contributor.author Baviera, Tomás es_ES
dc.contributor.author Buitrago Vera, Juan Manuel es_ES
dc.contributor.author Escribá Pérez, Carmen es_ES
dc.date.accessioned 2021-05-25T03:32:02Z
dc.date.available 2021-05-25T03:32:02Z
dc.date.issued 2020-06-02 es_ES
dc.identifier.issn 1611-1699 es_ES
dc.identifier.uri http://hdl.handle.net/10251/166735
dc.description.abstract [EN] Data Envelopment Analysis (DEA) is a relative measure of efficiency applied to a set of decision units and is being used more and more frequently in the supermarket sector. Nonetheless, given how strongly the sector's financials depend on demand, companies need to combine this measurement with trade area information to best manage corporate efficiency. In this paper, the proposal consists of integrating DEA with a clearly articulated, structural typology so that supermarkets, based on their particular characteristics, can determine which variables are most critical for improving their efficiency. This methodology has been validated in the case of one of Spain's five largest supermarket chains. A principal component analysis and a classification analysis were carried out on a series of internal management variables from 61 locations for which DEA had been used to calculate efficiency and to which multiple trade area variables were added using GIS. Some of them are related to the loyalty scheme membership programme. These latter variables described the implantation of the loyalty scheme member programme and were revealed as key elements for the efficiency of the supermarket. This methodology provides marketing profiles that are more adapted to local circumstances, thus allowing companies to set better internal benchmarking objectives. es_ES
dc.description.sponsorship The authors would like to thank the Consum-Universitat Politècnica de València Chair (Cátedra) for its collaboration in this study. es_ES
dc.language Inglés es_ES
dc.publisher Vilnius Gediminas Technical University es_ES
dc.relation.ispartof Journal of Business Economics and Management es_ES
dc.rights Reconocimiento (by) es_ES
dc.subject Efficiency es_ES
dc.subject Data Envelopment Analysis (DEA) es_ES
dc.subject Geographical Information Systems (GIS) es_ES
dc.subject Multivariate analysis es_ES
dc.subject Benchmarking es_ES
dc.subject Trade area es_ES
dc.subject Geomarketing es_ES
dc.subject.classification ECONOMIA, SOCIOLOGIA Y POLITICA AGRARIA es_ES
dc.subject.classification COMERCIALIZACION E INVESTIGACION DE MERCADOS es_ES
dc.title INTERNAL BENCHMARKING IN RETAILING WITH DEA AND GIS: THE CASE OF A LOYALTY-ORIENTED SUPERMARKET CHAIN es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.3846/jbem.2020.12393 es_ES
dc.rights.accessRights Abierto es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Economía y Ciencias Sociales - Departament d'Economia i Ciències Socials es_ES
dc.description.bibliographicCitation Baviera-Puig, A.; Baviera, T.; Buitrago Vera, JM.; Escribá Pérez, C. (2020). INTERNAL BENCHMARKING IN RETAILING WITH DEA AND GIS: THE CASE OF A LOYALTY-ORIENTED SUPERMARKET CHAIN. Journal of Business Economics and Management. 21(4):1035-1057. https://doi.org/10.3846/jbem.2020.12393 es_ES
dc.description.accrualMethod S es_ES
dc.relation.publisherversion https://doi.org/10.3846/jbem.2020.12393 es_ES
dc.description.upvformatpinicio 1035 es_ES
dc.description.upvformatpfin 1057 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 21 es_ES
dc.description.issue 4 es_ES
dc.relation.pasarela S\416288 es_ES
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dc.subject.ods 08.- Fomentar el crecimiento económico sostenido, inclusivo y sostenible, el empleo pleno y productivo, y el trabajo decente para todos es_ES
dc.subject.ods 12.- Garantizar las pautas de consumo y de producción sostenibles es_ES


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