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Strategic plan for the promotion of Gandia in Mecklenburg-Vorpommern

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Strategic plan for the promotion of Gandia in Mecklenburg-Vorpommern

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dc.contributor.advisor Muszynski ., Michaela es_ES
dc.contributor.author Soler Justicia, David es_ES
dc.date.accessioned 2012-11-28T15:49:20Z
dc.date.available 2012-11-28T15:49:20Z
dc.date.created 2012-09-19
dc.date.issued 2012-11-28
dc.identifier.uri http://hdl.handle.net/10251/17972
dc.description.abstract What can Gandia offer to the MV tourist? The Gandia tourist image that the German tourist has is: Sun , beach and culture. These factors can help for the promotion in Gandia in this Federal State. To improve the Spanish tourist potential, according, the promotion in Gandia should be increased and oriented to a differents specifics groups. Therefore, some factors in the destinations, which can reach the needs and expectations of the Spanish tourist, should be improved. Then the structure of the German tourism industry has been analyzed in order to see which are the major tour operators with which to negotiate and the best airports for travel and as a result of this analysis, the last chapter has set out the strategic guidelines for the promotion of Gandia in the region of Mecklenburg-Vorpommern. es_ES
dc.format.extent 58 es_ES
dc.language Inglés es_ES
dc.publisher Universitat Politècnica de València es_ES
dc.rights Reserva de todos los derechos es_ES
dc.subject Turismo es_ES
dc.subject Marketing turístico es_ES
dc.subject Alemania es_ES
dc.subject Gandia es_ES
dc.subject Promoción es_ES
dc.subject.other Diplomado en Turismo-Diplomat en Turisme es_ES
dc.title Strategic plan for the promotion of Gandia in Mecklenburg-Vorpommern es_ES
dc.type Proyecto/Trabajo fin de carrera/grado es_ES
dc.rights.accessRights Abierto es_ES
dc.contributor.affiliation Universitat Politècnica de València. Escuela Politécnica Superior de Gandia - Escola Politècnica Superior de Gandia es_ES
dc.description.bibliographicCitation Soler Justicia, D. (2012). Strategic plan for the promotion of Gandia in Mecklenburg-Vorpommern. Universitat Politècnica de València. http://hdl.handle.net/10251/17972 es_ES
dc.description.accrualMethod Archivo delegado es_ES


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