Digitalisation as Support in Competences Acquisition: Experiences at the Faculty of Business Administration and Management

Abstract

[EN] This work presents the design of tasks in two courses at the Faculty of Business Administration and Management between 2020–2021. Because on-campus learning was limited, the tasks were designed to enable students to use digital tools. The learning outcomes were defined to ensure that students acquired both STEAM and soft competences. The STEAM competences in these subjects focused on developing curiosity (S: science), using technology (T), solving problems (E: engineering) and communicating in a visual manner (A: arts). In the first course, the task, which was implemented across two lessons, required the students to review a service. The students used digital tools to trace the customer journey, including pain points (negative opinions about the experience) users indicated, solutions to address those pain points and the main challenges involved in the solutions’ implementation. The use of digital tools added the technology competence to the competences students had already acquired in previous years (science, engineering, arts). In the second course, students worked on their bachelor’s degree theses, which they will be required to present both orally and in writing to three professors of the faculty. The task designed in this subject involved a screencast video produced by each student. Each student’s video was required to follow the format of the actual presentation of his or her thesis. This task added the technology and arts competences to the competences they had acquired in previous courses (science and engineering). This paper presents the results obtained from the two courses. These include the evaluation of learning outcomes in relation to previous years, the advantages and disadvantages of the tools selected in each subject and improvements to be incorporated in future years.