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dc.contributor.author | Reyes-Fournier, Paul | es_ES |
dc.contributor.author | Reyes-Fournier, Elizabeth | es_ES |
dc.contributor.author | Bracken, David | es_ES |
dc.date.accessioned | 2024-01-10T09:19:13Z | |
dc.date.available | 2024-01-10T09:19:13Z | |
dc.date.issued | 2023-09-22 | |
dc.identifier.isbn | 9788413960869 | |
dc.identifier.uri | http://hdl.handle.net/10251/201693 | |
dc.description.abstract | [EN] Social media has become the environment for value-driven polemics that have been commonly dubbed cancel culture. As a construct, cancel culture has little empirical research especially as it relates to the efficacy of the calls to cancel a business. This research analyzes a successful call to cancel, evidenced in a break in sales for Abercrombie & Fitch, and an unsuccessful call to cancel directed toward Starbucks. The sentiments of tweets for both companies were reduced to a valenced level for the core emotions, using a one-dimensional k-mean clustering, for each fiscal quarter. Correlational and time-series analysis was performed. A successful call to cancel showed a structural break in sales but not in Altman’s z-score. The polemic differences in the emotions were strongly correlated to sales for the successful call to cancel but were not present in the unsuccessful case. Likewise, the time-series analysis showed Granger-causality between emotions and the sales for a successful call to cancel. In both the successful and unsuccessful campaigns, individual emotions were ultimately found to be representing two factors present in the 8-emotion model- positive and negative sentiment. This research supports the threshold model of consumer decision-making while calling into question the granular nature of emotions. | es_ES |
dc.language | Inglés | es_ES |
dc.publisher | Editorial Universitat Politècnica de València | es_ES |
dc.relation.ispartof | 5th International Conference on Advanced Research Methods and Analytics (CARMA 2023) | |
dc.rights | Reconocimiento - No comercial - Compartir igual (by-nc-sa) | es_ES |
dc.subject | Cancel Culture | es_ES |
dc.subject | Theory of Emotion | es_ES |
dc.subject | Sentiment Analysis | es_ES |
dc.subject | Time Series Analysis | es_ES |
dc.subject | Decision-making in purchasing | es_ES |
dc.title | Two Stories of Cancel Culture. How Value-Driven Calls to Cancel Affect the Bottom Line | es_ES |
dc.type | Capítulo de libro | es_ES |
dc.type | Comunicación en congreso | es_ES |
dc.rights.accessRights | Abierto | es_ES |
dc.description.bibliographicCitation | Reyes-Fournier, P.; Reyes-Fournier, E.; Bracken, D. (2023). Two Stories of Cancel Culture. How Value-Driven Calls to Cancel Affect the Bottom Line. Editorial Universitat Politècnica de València. 81-82. http://hdl.handle.net/10251/201693 | es_ES |
dc.description.accrualMethod | OCS | es_ES |
dc.relation.conferencename | CARMA 2023 - 5th International Conference on Advanced Research Methods and Analytics | es_ES |
dc.relation.conferencedate | Junio 28-30, 2023 | es_ES |
dc.relation.conferenceplace | Sevilla, España | es_ES |
dc.relation.publisherversion | http://ocs.editorial.upv.es/index.php/CARMA/CARMA2023/paper/view/16430 | es_ES |
dc.description.upvformatpinicio | 81 | es_ES |
dc.description.upvformatpfin | 82 | es_ES |
dc.type.version | info:eu-repo/semantics/publishedVersion | es_ES |
dc.relation.pasarela | OCS\16430 | es_ES |