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dc.contributor.author | González-Limón, Myriam | es_ES |
dc.contributor.author | Cauzo-Bottala, Lourdes | es_ES |
dc.contributor.author | Martínez-Torres, Rocío | es_ES |
dc.contributor.author | Quirós-Tomás, Francisco Javier | es_ES |
dc.date.accessioned | 2024-01-11T11:12:12Z | |
dc.date.available | 2024-01-11T11:12:12Z | |
dc.date.issued | 2023-09-22 | |
dc.identifier.isbn | 9788413960869 | |
dc.identifier.uri | http://hdl.handle.net/10251/201779 | |
dc.description.abstract | [EN] The purpose of this paper is to analyse the characteristics of the projected image of wellness tourism by studying memorable experiences transmitted through user-generated content (UGC) in eight Spanish tourist destinations. To achieve this objective the methodology employed has been a netnographic and framework analysis applied to a UGC dataset collected from Airbnb Experiences in eight main Spanish tourist destinations. Based on the keyBERT value, the dimensions and elements that characterise wellness tourism were identified, and a correlation analysis was carried out. Based on the dimensions and the UGC of each destination, the wellness tourism image of each destination was identified. The main result is that the image of a tourist destination can be established on the basis of the UGC, with the Spirit dimension standing out as the most relevant in the image of the destination when we talk about wellness tourism. Likewise, the existence of strong linear correlations, both positive and negative, between the wellness dimensions and their elements is also observed. The interest of the work lies in the use of data from sources that have been little exploited scientifically in order to test their validity as a source of projected tourist image of different destinations, applied to wellness tourism. Furthermore, it seeks to confirm the validity of the set of keywords found in order to create a valid library for future studies on wellbeing based on UGC analysis. | es_ES |
dc.description.sponsorship | This work was supported by the project “Identificación de los Atributos Únicos de los Destinos Turísticos Andaluces desde la perspectiva de los Social Media mediante el uso de técnicas de Text Mining (TURIMEDIA)” P20_00639 funded by Junta de Andalucía. | es_ES |
dc.language | Inglés | es_ES |
dc.publisher | Editorial Universitat Politècnica de València | es_ES |
dc.relation.ispartof | 5th International Conference on Advanced Research Methods and Analytics (CARMA 2023) | |
dc.rights | Reconocimiento - No comercial - Compartir igual (by-nc-sa) | es_ES |
dc.subject | UGC | es_ES |
dc.subject | Destination image | es_ES |
dc.subject | Tourist image | es_ES |
dc.subject | Wellness tourism | es_ES |
dc.subject | Experience tourism | es_ES |
dc.title | UGCs and wellness touristic image: the Spanish case | es_ES |
dc.type | Capítulo de libro | es_ES |
dc.type | Comunicación en congreso | es_ES |
dc.relation.projectID | info:eu-repo/grantAgreement/Junta de Andalucía//P20_00639 | es_ES |
dc.rights.accessRights | Abierto | es_ES |
dc.description.bibliographicCitation | González-Limón, M.; Cauzo-Bottala, L.; Martínez-Torres, R.; Quirós-Tomás, FJ. (2023). UGCs and wellness touristic image: the Spanish case. Editorial Universitat Politècnica de València. 125-126. http://hdl.handle.net/10251/201779 | es_ES |
dc.description.accrualMethod | OCS | es_ES |
dc.relation.conferencename | CARMA 2023 - 5th International Conference on Advanced Research Methods and Analytics | es_ES |
dc.relation.conferencedate | Junio 28-30, 2023 | es_ES |
dc.relation.conferenceplace | Sevilla, España | es_ES |
dc.relation.publisherversion | http://ocs.editorial.upv.es/index.php/CARMA/CARMA2023/paper/view/16497 | es_ES |
dc.description.upvformatpinicio | 125 | es_ES |
dc.description.upvformatpfin | 126 | es_ES |
dc.type.version | info:eu-repo/semantics/publishedVersion | es_ES |
dc.relation.pasarela | OCS\16497 | es_ES |
dc.contributor.funder | Junta de Andalucía | es_ES |