Mostrar el registro sencillo del ítem
dc.contributor.advisor | Muszynski, Michaela | es_ES |
dc.contributor.advisor | Nørgaard, Kurt | es_ES |
dc.contributor.author | Cabrera Rodrigo, Olga | es_ES |
dc.date.accessioned | 2013-07-26T10:43:58Z | |
dc.date.available | 2013-07-26T10:43:58Z | |
dc.date.created | 2006-07-26 | |
dc.date.issued | 2013-07-26 | |
dc.identifier.uri | http://hdl.handle.net/10251/31494 | |
dc.description.abstract | This Final Project is based on the topic Loyalty Programmes within Relationship Marketing in connection with the company Scandinavian Airlines (SAS). In the project I try to use scientific and specific way of thinking from consultant point of view and it follows also a series of research processes. The main goal to discuss in the company is to find solutions to achieve the maximum profit. | es_ES |
dc.format.extent | 58 | es_ES |
dc.language | Inglés | es_ES |
dc.publisher | Universitat Politècnica de València | es_ES |
dc.rights | Reserva de todos los derechos | es_ES |
dc.subject.classification | FILOLOGIA ALEMANA | es_ES |
dc.subject.other | Diplomado en Turismo-Diplomat en Turisme | es_ES |
dc.title | Loyalty Programmes within Relationship marketing in connection with SAS | es_ES |
dc.type | Proyecto/Trabajo fin de carrera/grado | es_ES |
dc.rights.accessRights | Cerrado | es_ES |
dc.contributor.affiliation | Universitat Politècnica de València. Escuela Politécnica Superior de Gandia - Escola Politècnica Superior de Gandia | es_ES |
dc.description.bibliographicCitation | Cabrera Rodrigo, O. (2006). Loyalty Programmes within Relationship marketing in connection with SAS. Universitat Politècnica de València. http://hdl.handle.net/10251/31494 | es_ES |
dc.description.accrualMethod | Archivo delegado | es_ES |