Graphic design in bachelor's degree in industrial design engineering and product development

Abstract

The purpose of this paper is presenting the teaching project developed for the subject of Graphic Design and Communication of the Bachelor's Degree in Industrial Design Engineering and Product Development of the School of Design Engineering (Universitat Politecnica de Valencia, Spain). We analyze three background: graphic design-related subjects in the previous degree both the School of Design Engineering (UPV) and other Spanish universities; educational projects drawn up by other universities for this same subject; and other subjects related to graphic design that are also taught in the titling of the School of Design Engineering (UPV) degree. After this, we comment and explain the different sections of the teaching guide: skills and training objectives, recommended knowledge, content, teaching-learning methodology, and evaluation. This educational program aims to train future industrial designer for the development of basic applications of graphic design (posters, brochures, advertisements, etc.) to help the presentation and marketing of industrial product. (C) 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of Prof. Ayse Cakir Ilhan