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dc.contributor.advisor | Ruiz García, Juan Carlos | es_ES |
dc.contributor.advisor | Jenkins, Karl W. | es_ES |
dc.contributor.author | Martínez Morant, Víctor | es_ES |
dc.date.accessioned | 2015-10-29T10:40:42Z | |
dc.date.available | 2015-10-29T10:40:42Z | |
dc.date.created | 2015-09-30 | |
dc.date.issued | 2015-10-29 | |
dc.identifier.uri | http://hdl.handle.net/10251/56720 | |
dc.description.abstract | Over the last years, the amount of retailers that uses e-marketplaces as a channel of distribution have increased more and more. However, competition in e-marketplaces is fierce and finding products that are profitable in a concrete e-marketplace can be really difficult. This competition can be an issue for retailers who buy products from the suppliers without taking into account the competitors in the e-marketplace in which they are trying to sell it. The solution for retailers will be to use a software which can rank the products(that can be bought from the suppliers) according to the competition in the e-marketplace. For this reason, this thesis tries to embrace the analysis of product competition to ease the process of buying and replenishing products from the suppliers. In this thesis, a case study about the competition of a certain brand (De- sigual Clothes) in a concrete e-marketplace (CDiscount.com marketplace) is performed. The main aim in this thesis is to design and develop an approach to rank ”Desigual” products depending on their competition on CDiscount market- place. Therefore, it is needed a model to determine how high is a competititon of a certain product and a way to order all this products from the less competitive to the most and so, obtaining a ranking of the competition for a set of products. For the analysis of product competition a software application have been designed and developed. These software acomplishes several objectives: Data Gathering is a key part in the process of analysing the product competition on cdiscount electronic marketplace. Product Competition Modeling. Based on inputs such as quantity, price, shipping cost and disounts create a model which can determine the level of competition compared with the other products analysed Data analysis. Analysing whether the results from the algorithm are the ones expected or not. | es_ES |
dc.format.extent | 48 | es_ES |
dc.language | Inglés | es_ES |
dc.publisher | Universitat Politècnica de València | es_ES |
dc.rights | Reserva de todos los derechos | es_ES |
dc.subject | Competition analysis | es_ES |
dc.subject | e-Marketplaces | es_ES |
dc.subject.classification | ARQUITECTURA Y TECNOLOGIA DE COMPUTADORES | es_ES |
dc.subject.other | Grado en Ingeniería Informática-Grau en Enginyeria Informàtica | es_ES |
dc.title | Product Competition Analysis in E-marketplaces: a case study | es_ES |
dc.type | Proyecto/Trabajo fin de carrera/grado | es_ES |
dc.rights.accessRights | Cerrado | es_ES |
dc.contributor.affiliation | Universitat Politècnica de València. Escola Tècnica Superior d'Enginyeria Informàtica | es_ES |
dc.description.bibliographicCitation | Martínez Morant, V. (2015). Product Competition Analysis in E-marketplaces: a case study. http://hdl.handle.net/10251/56720. | es_ES |
dc.description.accrualMethod | Archivo delegado | es_ES |