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Listar por palabra clave "Customer Brand Engagement (CBE)"

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The New Game of Online Marketing: How Social Media Influencers Drive Online Repurchase Intentions Through Brand Trust and Customer Brand Engagement

Tarabieh, Saeed; Gil, Ignacio; Galdón Salvador, José Luis; Alfraihat, Sakher Faisal Ahmad (OmniaScience, 2024)

[EN] Purpose: This study examines the impact of social media influencers (SMIs) on online repurchase intentions through brand trust and customer engagement in the cosmetics sector. Design/methodology/approach: The study ...

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