The impact of extrinsic pressure on the entrepreneurial intention of business students

Abstract

[EN] Selecting a business education brings increased intrapersonal and external pressures for students, adding to the challenge of balancing personal expectations with external pressures. When improving business education, it's crucial to consider evolving external factors, including increased uncertainty and societal pressures driven by technological advancements. The study aims to investigate the influence of external factors on the entrepreneurial intentions of business students, focusing on the impact of academic knowledge amid diverse external pressures.Using the EIQ questionnaire and statements, business students' attitudes about the influence of external pressure on entrepreneurial intentions were collected. A moderate negative correlation (r=-0.219; p < 0.05) indicates a visible negative relation between academic knowledge and random actions. There is a statistically significant positive relationship (r=0.441; p < 0.05) between family expectations and random actions concerning students' intentions. Random choices tend to decrease as academic knowledge increases. However, research findings indicate a tendency where academic knowledge does not necessarily support entrepreneurial behavior in business students, factors influencing students' entrepreneurial intentions often extend beyond the scope of acdemic knowlege. However, developing critical thinking skills, managing staff risk, albeit a gradual process, is a consistent and conscious investment by teaching staff.