Strategic plan for the promotion of Gandia in Mecklenburg-Vorpommern

Abstract

What can Gandia offer to the MV tourist? The Gandia tourist image that the German tourist has is: Sun , beach and culture. These factors can help for the promotion in Gandia in this Federal State. To improve the Spanish tourist potential, according, the promotion in Gandia should be increased and oriented to a differents specifics groups. Therefore, some factors in the destinations, which can reach the needs and expectations of the Spanish tourist, should be improved. Then the structure of the German tourism industry has been analyzed in order to see which are the major tour operators with which to negotiate and the best airports for travel and as a result of this analysis, the last chapter has set out the strategic guidelines for the promotion of Gandia in the region of Mecklenburg-Vorpommern.