The contribution of chatbots to student engagement: A case study from a Business School in Mexico

[EN] The implementation of artificial intelligence tools, in a context of higher education and specifically in a Business School, promotes the opportunity to strengthen iterative evaluation and; consequently, it has an impact on student motivation and commitment. Under this premise, the research analyses how the application of artificial intelligence through a programmed chatbot affects the level of student engagement of a sample of a Business School in Mexico. To this end, an exploratory study of 14 students and a confirmatory study of 62 students who used the Noodle Factory Platform and whose impact was measured on engagement was carried out. The results suggest that the implementation of educational chatbots has a significant positive impact on student learning and engagement. Along with this, the potential for application or scaling in similar contexts for careers related to international business is highlighted.