2019 Spanish General Elections Facebook Ads Dataset

Abstract

The sponsored content on social networks has raised new questions and research objectives, including discussions regarding the budget invested in these sites by political parties, as well as the new central role that technology corporations play in electoral contexts. This dataset comprises 10,485 Facebook Ad corpus obtained from the Facebook Ad Library through a web crawler developed in Pyhton. The dataset elements correspond to the Facebook Ads paid by the main national political parties during the two 2019 Spanish General Elections precampaign and campaign. The parties are the following: Partido Socialista Obrero Español (PSOE), Partido Popular (PP), Ciudadanos, Unidas Podemos (coalition of Podemos and Izquierda Unida) and Vox. The General Elections were held on April 28 and November 10.