Evidentials and advertising: a sample study

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dc.contributor.authorCruz García, Lauraes_ES
dc.date.accessioned2017-07-27T09:01:15Z
dc.date.available2017-07-27T09:01:15Z
dc.date.issued2017-07-11
dc.date.updated2017-07-27T07:34:55Z
dc.description.abstract[EN] This paper explores the use of evidential devices in press adverts in English in a compilation of original advertisements. Due to the appellative nature of advertising discourse, I think that these texts are likely to convey source of knowledge through evidentials as an advertising strategy in order to pragmatically manifest a higher level of credibility and reliability of the information presented concerning the products and the brands. The selected corpus of adverts will allow us to focus special attention on this particular genre and on how evidentials are used, in the fashion of other works carried out in other textual genres (cf. Fox, 2001; Kaplan, 2007; Marín-Arrese, 2004, 2007; Ortega-Barrera and Torres-Ramírez, 2010). Evidentials are studied as part of a set of persuasion strategies used by different linguistic communities in the discourse of advertising (Block de Behar, 1992; Cook, 1992; Cortés de los Ríos, 2001; Pavitt, 2000; Rein, 1982). Conclusions will report on how evidentials are used in print adverts, and whether a type of evidential device prevails over the rest.en_EN
dc.description.accrualMethodSWORDes_ES
dc.description.bibliographicCitationCruz García, L. (2017). Evidentials and advertising: a sample study. Revista de Lingüística y Lenguas Aplicadas. 12:1-12. https://doi.org/10.4995/rlyla.2017.7074es_ES
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dc.description.upvformatpfin12es_ES
dc.description.upvformatpinicio1es_ES
dc.description.volume12
dc.identifier.doi10.4995/rlyla.2017.7074
dc.identifier.eissn1886-6298
dc.identifier.issn1886-2438
dc.identifier.urihttps://riunet.upv.es/handle/10251/85866
dc.languageIngléses_ES
dc.publisherEditorial Universitat Politècnica de València
dc.relation.ispartofRevista de Lingüística y Lenguas Aplicadas
dc.relation.publisherversionhttps://doi.org/10.4995/rlyla.2017.7074es_ES
dc.relation.references10.2478/v10121-010-0004-7es_ES
dc.relation.references10.1075/pbns.242.10bedes_ES
dc.relation.references10.1075/bjl.22.03cores_ES
dc.relation.references10.1525/jlin.2001.11.2.167es_ES
dc.relation.references10.1016/S0378-2166(01)80026-6es_ES
dc.relation.references10.1016/S0378-2166(98)00009-5es_ES
dc.relation.references10.1086/209295es_ES
dc.relation.references10.1075/hcp.5es_ES
dc.relation.references10.4995/rlyla.2010.764es_ES
dc.relation.references10.1515/9783110224429.119es_ES
dc.relation.references10.1515/lity.1998.2.1.79es_ES
dc.relation.references10.1075/sl.12.1.04wiles_ES
dc.rightsReconocimiento - No comercial - Sin obra derivada (by-nc-nd)es_ES
dc.rights.accessRightsAbiertoes_ES
dc.subjectEvidentialityes_ES
dc.subjectEvidential deviceses_ES
dc.subjectEpistemic modalityes_ES
dc.subjectAdvertisinges_ES
dc.subjectAdvertisementes_ES
dc.subjectPersuasiones_ES
dc.titleEvidentials and advertising: a sample studyes_ES
dc.typeArtículoes_ES
dc.type.versioninfo:eu-repo/semantics/publishedVersiones_ES
dspace.entity.typePublication
upv.uuidfdbf05cc-311d-4110-aaab-b1db4dcd4ef9es_ES

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