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Evaluating the Social Media Performance of Hospitals in Spain: A Longitudinal and Comparative Study

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Evaluating the Social Media Performance of Hospitals in Spain: A Longitudinal and Comparative Study

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dc.contributor.author Martinez-Millana, Antonio es_ES
dc.contributor.author Fernández Llatas, Carlos es_ES
dc.contributor.author Basagoiti, Ignacio es_ES
dc.contributor.author Traver Salcedo, Manuel es_ES
dc.contributor.author Traver Salcedo, Vicente es_ES
dc.date.accessioned 2018-04-14T04:20:07Z
dc.date.available 2018-04-14T04:20:07Z
dc.date.issued 2017 es_ES
dc.identifier.issn 1438-8871 es_ES
dc.identifier.uri http://hdl.handle.net/10251/100427
dc.description.abstract [EN] BACKGROUND: Social media is changing the way in which citizens and health professionals communicate. Previous studies have assessed the use of Health 2.0 by hospitals, showing clear evidence of growth in recent years. In order to understand if this happens in Spain, it is necessary to assess the performance of health care institutions on the Internet social media using quantitative indicators. OBJECTIVES: The study aimed to analyze how hospitals in Spain perform on the Internet and social media networks by determining quantitative indicators in 3 different dimensions: presence, use, and impact and assess these indicators on the 3 most commonly used social media - Facebook, Twitter, YouTube. Further, we aimed to find out if there was a difference between private and public hospitals in their use of the aforementioned social networks. METHODS: The evolution of presence, use, and impact metrics is studied over the period 2011- 2015. The population studied accounts for all the hospitals listed in the National Hospitals Catalog (NHC). The percentage of hospitals having Facebook, Twitter, and YouTube profiles has been used to show the presence and evolution of hospitals on social media during this time. Usage was assessed by analyzing the content published on each social network. Impact evaluation was measured by analyzing the trend of subscribers for each social network. Statistical analysis was performed using a lognormal transformation and also using a nonparametric distribution, with the aim of comparing t student and Wilcoxon independence tests for the observed variables. RESULTS: From the 787 hospitals identified, 69.9% (550/787) had an institutional webpage and 34.2% (269/787) had at least one profile in one of the social networks (Facebook, Twitter, and YouTube) in December 2015. Hospitals' Internet presence has increased by more than 450.0% (787/172) and social media presence has increased ten times since 2011. Twitter is the preferred social network for public hospitals, whereas private hospitals showed better performance on Facebook and YouTube. The two-sided Wilcoxon test and t student test at a CI of 95% show that the use of Twitter distribution is higher (P<.001) for private and public hospitals in Spain, whereas other variables show a nonsignificant different distribution. CONCLUSIONS: The Internet presence of Spanish hospitals is high; however, their presence on the 3 main social networks is still not as high compared to that of hospitals in the United States and Western Europe. Public hospitals are found to be more active on Twitter, whereas private hospitals show better performance on Facebook and YouTube. This study suggests that hospitals, both public and private, should devote more effort to and be more aware of social media, with a clear strategy as to how they can foment new relationships with patients and citizens. es_ES
dc.language Inglés es_ES
dc.publisher JMIR Publications Inc. es_ES
dc.relation.ispartof JOURNAL OF MEDICAL INTERNET RESEARCH es_ES
dc.rights Reconocimiento (by) es_ES
dc.subject Public health es_ES
dc.subject Delivery of health care es_ES
dc.subject Internet es_ES
dc.subject Social media es_ES
dc.subject Hospitals es_ES
dc.subject.classification TECNOLOGIA ELECTRONICA es_ES
dc.title Evaluating the Social Media Performance of Hospitals in Spain: A Longitudinal and Comparative Study es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.2196/jmir.6763 es_ES
dc.rights.accessRights Abierto es_ES
dc.contributor.affiliation Universitat Politècnica de València. Instituto Universitario de Aplicaciones de las Tecnologías de la Información - Institut Universitari d'Aplicacions de les Tecnologies de la Informació es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Ingeniería Electrónica - Departament d'Enginyeria Electrònica es_ES
dc.description.accrualMethod S es_ES
dc.relation.publisherversion http://doi.org/10.2196/jmir.6763 es_ES
dc.description.upvformatpinicio 1 es_ES
dc.description.upvformatpfin 11 es_ES
dc.type.version info:eu repo/semantics/publishedVersion es_ES
dc.description.volume 19 es_ES
dc.description.issue 5 es_ES
dc.relation.pasarela 337847 es_ES


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