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Development of an integrated communication concept from the fairs point of view in the age of digitalization explained at the example of the Hannover fair appearance realized by Siemens

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Development of an integrated communication concept from the fairs point of view in the age of digitalization explained at the example of the Hannover fair appearance realized by Siemens

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Seifert, JNES. (2018). Development of an integrated communication concept from the fairs point of view in the age of digitalization explained at the example of the Hannover fair appearance realized by Siemens. http://hdl.handle.net/10251/106635

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Title: Development of an integrated communication concept from the fairs point of view in the age of digitalization explained at the example of the Hannover fair appearance realized by Siemens
Author: Seifert, Johanna Naomi Elke Susanne
Director(s): Segarra Oña, María del Val
UPV Unit: Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses
Universitat Politècnica de València. Facultad de Administración y Dirección de Empresas - Facultat d'Administració i Direcció d'Empreses
Read date / Event date:
2018-07-20
Issued date:
Abstract:
[EN] The master thesis deals with all communication activities around the Hannover Messe, realized by the communication department of Siemens under the influence of the current mega trend “digital transformation”. The ...[+]
Subjects: Brand-to-Demand (B2D) , Hannover Messe , Communication , Siemens , Digitalization , Hannover , Germany , Alemania
Copyrigths: Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
Publisher:
Universitat Politècnica de València
degree: Máster Universitario en Gestión de Empresas, Productos y Servicios-Màster Universitari en Gestió D'Empreses, Productes i Serveis
Type: Tesis de máster

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