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Consumer profile analysis for different types of meat in Spain

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Consumer profile analysis for different types of meat in Spain

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Escribá Pérez, C.; Baviera-Puig, A.; Buitrago Vera, JM.; Montero De Vicente, L. (2017). Consumer profile analysis for different types of meat in Spain. Meat Science. 129:120-126. doi:10.1016/j.meatsci.2017.02.015

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/107386

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Title: Consumer profile analysis for different types of meat in Spain
Author:
UPV Unit: Universitat Politècnica de València. Departamento de Economía y Ciencias Sociales - Departament d'Economia i Ciències Socials
Issued date:
Abstract:
[EN] It is important to analyse the consumer profile of each type of meat to better adapt the marketing mix to each one. To this end, we examined the average consumption frequency of different types of meat based on two ...[+]
Subjects: Food-related lifestyle (FRL) , Consumption patterns , Health , Sociodemographic characteristics , Fresh meat , Marketing mix
Copyrigths: Reserva de todos los derechos
Source:
Meat Science. (issn: 0309-1740 )
DOI: 10.1016/j.meatsci.2017.02.015
Publisher:
Elsevier
Publisher version: https://doi.org/10.1016/j.meatsci.2017.02.015
Type: Artículo

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