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Market orientation, organizational performance, and the mediating role of crowdsourcing in knowledge-based firms

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Market orientation, organizational performance, and the mediating role of crowdsourcing in knowledge-based firms

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Devece Carañana, CA.; Llopis Albert, C.; Palacios Marqués, D. (2017). Market orientation, organizational performance, and the mediating role of crowdsourcing in knowledge-based firms. Psychology and Marketing. 34(12):1127-1134. doi:10.1002/mar.21053

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/111242

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Title: Market orientation, organizational performance, and the mediating role of crowdsourcing in knowledge-based firms
Author:
UPV Unit: Universitat Politècnica de València. Departamento de Ingeniería Mecánica y de Materiales - Departament d'Enginyeria Mecànica i de Materials
Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses
Issued date:
Abstract:
[EN] This paper establishes the relationships between market orientation and crowdsourcing in knowledge¿based firms for improving their organizational performance. By understanding the relationships among these variables, ...[+]
Subjects: Crowdsourcing , Knowledge-based firms , Market orientation , Performance , PLS
Copyrigths: Cerrado
Source:
Psychology and Marketing. (issn: 0742-6046 )
DOI: 10.1002/mar.21053
Publisher:
John Wiley & Sons
Publisher version: https://doi.org/10.1002/mar.21053
Type: Artículo

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