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Analysis of the commercial value of rabbit meat based on positioning of the different types of fresh meat

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Analysis of the commercial value of rabbit meat based on positioning of the different types of fresh meat

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Montero De Vicente, L.; Escribá-Pérez, C.; Baviera-Puig, A.; Buitrago Vera, JM. (2018). Analysis of the commercial value of rabbit meat based on positioning of the different types of fresh meat. Spanish Journal of Agricultural Research (Online). 16(3):1-9. https://doi.org/10.5424/sjar/2018163-13407

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/121281

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Title: Analysis of the commercial value of rabbit meat based on positioning of the different types of fresh meat
Author:
UPV Unit: Universitat Politècnica de València. Departamento de Economía y Ciencias Sociales - Departament d'Economia i Ciències Socials
Issued date:
Abstract:
[EN] In-depth knowledge of consumers' perceptions of value is considered a critical success factor in today¿s competitive market. There is very little information about the perception that consumers have of rabbit meat ...[+]
Subjects: Product image , Product position , Positioning map , Consumer profile , Commercial market value , Quality
Copyrigths: Reconocimiento (by)
Source:
Spanish Journal of Agricultural Research (Online). (eissn: 2171-9292 )
DOI: 10.5424/sjar/2018163-13407
Publisher:
Instituto Nacional de Investigacion y Tecnologia Agraria y Alimentaria
Publisher version: https://doi.org/10.5424/sjar/2018163-13407
Thanks:
Generalitat Valenciana (Project "Sustainability of the Food Value Chain: From Production to Responsible Consumption", Ref. AICO/2017/066).
Type: Artículo

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