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Case study on analysis of ROPO factors in marketing mix strategy (online and offline)

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Case study on analysis of ROPO factors in marketing mix strategy (online and offline)

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Abughasisa, MAA. (2019). Case study on analysis of ROPO factors in marketing mix strategy (online and offline). http://hdl.handle.net/10251/128833

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Title: Case study on analysis of ROPO factors in marketing mix strategy (online and offline)
Secondary Title: Estudio de caso de análisis de factores ROPO en estrategia de marketing mix (online y offline)
Author: Abughasisa, Marwa Alsanousi Abdualla
Director(s): Serrano Cobos, Jorge Ignacio
UPV Unit: Universitat Politècnica de València. Departamento de Comunicación Audiovisual, Documentación e Historia del Arte - Departament de Comunicació Audiovisual, Documentació i Història de l'Art
Universitat Politècnica de València. Escola Tècnica Superior d'Enginyeria Informàtica
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2019-09-25
Issued date:
Abstract:
[EN] The Internet is one of the best inventions made to serve the people to access information through this network. This has become easy and fast, but in turn, this invention has a direct impact on the people, sometimes ...[+]
Subjects: Spanish Products , Search Engine Optimization , Google , Product , Website Design , SMO , Digital , Marketing , Online Shopping , Gift Shop , Bonita , Online and Offline Business , Social Media , Pinterest , Social Media Optimization , Facebook Business Pag , Instagram , Libyan Consumers , SEO , Libyan market , Purchasing Behavior , Twitter , Digital Analysis , Physical Store
Copyrigths: Reserva de todos los derechos
degree: Máster Universitario en Gestión de la Información-Màster universitari en Gestió de la Informació
Type: Tesis de máster

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