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Big Data Analysis Tools Combined with AHP for Improving Bank Services Sales

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Big Data Analysis Tools Combined with AHP for Improving Bank Services Sales

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Mayor-Vitoria, F.; Garcia-Bernabeu, A.; Pla Santamaría, D.; Salas-Molina, F.; Nor Aida, AR. (2019). Big Data Analysis Tools Combined with AHP for Improving Bank Services Sales. International Journal of Recent Scientific Research. 10(12):36216-36224. https://doi.org/10.24327/ijrsr.2019.1012.4882

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/136161

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Title: Big Data Analysis Tools Combined with AHP for Improving Bank Services Sales
Author:
UPV Unit: Universitat Politècnica de València. Departamento de Economía y Ciencias Sociales - Departament d'Economia i Ciències Socials
Issued date:
Abstract:
[EN] This paper deals with two important issues related to the decision making in the financial field: Big Data and Multicriteria Decision Making (MCDM) methods. To handle the combination between them, we apply the so-called ...[+]
Subjects: Analytic Hierarchy Process , Decisionmaking , Client selection , Research priorities , Sales professionals , Artificial intelligence
Copyrigths: Reconocimiento - No comercial - Compartir igual (by-nc-sa)
Source:
International Journal of Recent Scientific Research. (eissn: 0976-3031 )
DOI: 10.24327/ijrsr.2019.1012.4882
Publisher:
Bioscience Research and Educational Trust
Publisher version: https://doi.org/10.24327/ijrsr.2019.1012.4882
Type: Artículo

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