Design of a showstopper and market for sustainable agriculture and commerce

Abstract

[EN] In this report, there is described how we organised a market about sustainable development on 17 May 2018. The theme of the market was chocolate and its unfair trade chain. This theme was implemented in the name of our market, Marché Chocé. The publicity was done in different ways. Our main marketing tool was Facebook, we made an event and boosted it to invite students for the market. We also designed our offline marketing, such as posters and two large rip-off calendars on the campuses. The marketing did well, but our Facebook event was less popular as we hoped. The market’s first goal was to raise awareness. We did this by making showstoppers: constructions to stop the attendees and let them reflect on their chocolate consumption. The showstoppers did a good job raising awareness and starting conversations the day of market. The market was on an overall base successful, and had €387,97 of profit. At the end of the project, the profit went to Les femmes de Virunga, a cooperative of women wo produce chocolate in the unstable national forest of Congo.

[ES] Diseño y creación de un stand expositivo y campaña para promover la agricultura y el comercio sostenible a través de un mercado interactivo enfocado a los estudiantes de la Universidad de Amberes. Su objetivo es aumentar la conciencia de los estudiantes a gracias a su participación en el mercado.