- -

Analyzing of Gender Behaviors from Paths Using Process Mining: A Shopping Mall Application

RiuNet: Institutional repository of the Polithecnic University of Valencia

Share/Send to

Cited by

Statistics

  • Estadisticas de Uso

Analyzing of Gender Behaviors from Paths Using Process Mining: A Shopping Mall Application

Show simple item record

Files in this item

dc.contributor.author Dogan, Onur es_ES
dc.contributor.author Bayo-Monton, Jose Luis es_ES
dc.contributor.author Fernández Llatas, Carlos es_ES
dc.contributor.author Oztaysi, Basar es_ES
dc.date.accessioned 2020-05-21T03:02:06Z
dc.date.available 2020-05-21T03:02:06Z
dc.date.issued 2019-01-29 es_ES
dc.identifier.uri http://hdl.handle.net/10251/143881
dc.description.abstract [EN] The study presents some results of customer paths¿ analysis in a shopping mall. Bluetooth-based technology is used to collect data. The event log containing spatiotemporal information is analyzed with process mining. Process mining is a technique that enables one to see the whole process contrary to data-centric methods. The use of process mining can provide a readily-understandable view of the customer paths. We installed iBeacon devices, a Bluetooth-based positioning system, in the shopping mall. During December 2017 and January and February 2018, close to 8000 customer data were captured. We aim to investigate customer behaviors regarding gender by using their paths. We can determine the gender of customers if they go to the men¿s bathroom or women¿s bathroom. Since the study has a comprehensive scope, we focused on male and female customers¿ behaviors. This study shows that male and female customers have different behaviors. Their duration and paths, in general, are not similar. In addition, the study shows that the process mining technique is a viable way to analyze customer behavior using Bluetooth-based technology. es_ES
dc.language Inglés es_ES
dc.publisher MDPI AG es_ES
dc.relation.ispartof Sensors es_ES
dc.rights Reconocimiento (by) es_ES
dc.subject Process mining es_ES
dc.subject Gender behavior es_ES
dc.subject Bluetooth es_ES
dc.subject Indoor locations es_ES
dc.subject Shopping mall es_ES
dc.title Analyzing of Gender Behaviors from Paths Using Process Mining: A Shopping Mall Application es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.3390/s19030557 es_ES
dc.rights.accessRights Abierto es_ES
dc.description.bibliographicCitation Dogan, O.; Bayo-Monton, JL.; Fernández Llatas, C.; Oztaysi, B. (2019). Analyzing of Gender Behaviors from Paths Using Process Mining: A Shopping Mall Application. Sensors. 19(3):1-20. https://doi.org/10.3390/s19030557 es_ES
dc.description.accrualMethod S es_ES
dc.relation.publisherversion https://doi.org/10.3390/s19030557 es_ES
dc.description.upvformatpinicio 1 es_ES
dc.description.upvformatpfin 20 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 19 es_ES
dc.description.issue 3 es_ES
dc.identifier.eissn 1424-8220 es_ES
dc.identifier.pmid 30699998 es_ES
dc.identifier.pmcid PMC6387088 es_ES
dc.relation.pasarela S\383932 es_ES
dc.description.references Oosterlinck, D., Benoit, D. F., Baecke, P., & Van de Weghe, N. (2017). Bluetooth tracking of humans in an indoor environment: An application to shopping mall visits. Applied Geography, 78, 55-65. doi:10.1016/j.apgeog.2016.11.005 es_ES
dc.description.references Merad, D., Aziz, K.-E., Iguernaissi, R., Fertil, B., & Drap, P. (2016). Tracking multiple persons under partial and global occlusions: Application to customers’ behavior analysis. Pattern Recognition Letters, 81, 11-20. doi:10.1016/j.patrec.2016.04.011 es_ES
dc.description.references Wu, Y., Wang, H.-C., Chang, L.-C., & Chou, S.-C. (2015). Customer’s Flow Analysis in Physical Retail Store. Procedia Manufacturing, 3, 3506-3513. doi:10.1016/j.promfg.2015.07.672 es_ES
dc.description.references Dogan, O., & Öztaysi, B. (2018). In-store behavioral analytics technology selection using fuzzy decision making. Journal of Enterprise Information Management, 31(4), 612-630. doi:10.1108/jeim-02-2018-0035 es_ES
dc.description.references Hwang, I., & Jang, Y. J. (2017). Process Mining to Discover Shoppers’ Pathways at a Fashion Retail Store Using a WiFi-Base Indoor Positioning System. IEEE Transactions on Automation Science and Engineering, 14(4), 1786-1792. doi:10.1109/tase.2017.2692961 es_ES
dc.description.references Abedi, N., Bhaskar, A., Chung, E., & Miska, M. (2015). Assessment of antenna characteristic effects on pedestrian and cyclists travel-time estimation based on Bluetooth and WiFi MAC addresses. Transportation Research Part C: Emerging Technologies, 60, 124-141. doi:10.1016/j.trc.2015.08.010 es_ES
dc.description.references Mou, S., Robb, D. J., & DeHoratius, N. (2018). Retail store operations: Literature review and research directions. European Journal of Operational Research, 265(2), 399-422. doi:10.1016/j.ejor.2017.07.003 es_ES
dc.description.references Fernandez-Llatas, C., Lizondo, A., Monton, E., Benedi, J.-M., & Traver, V. (2015). Process Mining Methodology for Health Process Tracking Using Real-Time Indoor Location Systems. Sensors, 15(12), 29821-29840. doi:10.3390/s151229769 es_ES
dc.description.references Van der Aalst, W. M. P., van Dongen, B. F., Herbst, J., Maruster, L., Schimm, G., & Weijters, A. J. M. M. (2003). Workflow mining: A survey of issues and approaches. Data & Knowledge Engineering, 47(2), 237-267. doi:10.1016/s0169-023x(03)00066-1 es_ES
dc.description.references Ou-Yang, C., & Winarjo, H. (2011). Petri-net integration – An approach to support multi-agent process mining. Expert Systems with Applications, 38(4), 4039-4051. doi:10.1016/j.eswa.2010.09.066 es_ES
dc.description.references Partington, A., Wynn, M., Suriadi, S., Ouyang, C., & Karnon, J. (2015). Process Mining for Clinical Processes. ACM Transactions on Management Information Systems, 5(4), 1-18. doi:10.1145/2629446 es_ES
dc.description.references Yoo, S., Cho, M., Kim, E., Kim, S., Sim, Y., Yoo, D., … Song, M. (2016). Assessment of hospital processes using a process mining technique: Outpatient process analysis at a tertiary hospital. International Journal of Medical Informatics, 88, 34-43. doi:10.1016/j.ijmedinf.2015.12.018 es_ES
dc.description.references Funkner, A. A., Yakovlev, A. N., & Kovalchuk, S. V. (2017). Towards evolutionary discovery of typical clinical pathways in electronic health records. Procedia Computer Science, 119, 234-244. doi:10.1016/j.procs.2017.11.181 es_ES
dc.description.references Jans, M., Alles, M., & Vasarhelyi, M. (2013). The case for process mining in auditing: Sources of value added and areas of application. International Journal of Accounting Information Systems, 14(1), 1-20. doi:10.1016/j.accinf.2012.06.015 es_ES
dc.description.references Yoshimura, Y., Sobolevsky, S., Ratti, C., Girardin, F., Carrascal, J. P., Blat, J., & Sinatra, R. (2014). An Analysis of Visitors’ Behavior in the Louvre Museum: A Study Using Bluetooth Data. Environment and Planning B: Planning and Design, 41(6), 1113-1131. doi:10.1068/b130047p es_ES
dc.description.references De Leoni, M., van der Aalst, W. M. P., & Dees, M. (2016). A general process mining framework for correlating, predicting and clustering dynamic behavior based on event logs. Information Systems, 56, 235-257. doi:10.1016/j.is.2015.07.003 es_ES
dc.description.references Rebuge, Á., & Ferreira, D. R. (2012). Business process analysis in healthcare environments: A methodology based on process mining. Information Systems, 37(2), 99-116. doi:10.1016/j.is.2011.01.003 es_ES
dc.description.references Arroyo, R., Yebes, J. J., Bergasa, L. M., Daza, I. G., & Almazán, J. (2015). Expert video-surveillance system for real-time detection of suspicious behaviors in shopping malls. Expert Systems with Applications, 42(21), 7991-8005. doi:10.1016/j.eswa.2015.06.016 es_ES
dc.description.references Popa, M. C., Rothkrantz, L. J. M., Shan, C., Gritti, T., & Wiggers, P. (2013). Semantic assessment of shopping behavior using trajectories, shopping related actions, and context information. Pattern Recognition Letters, 34(7), 809-819. doi:10.1016/j.patrec.2012.04.015 es_ES
dc.description.references Kang, L., & Hansen, M. (2017). Behavioral analysis of airline scheduled block time adjustment. Transportation Research Part E: Logistics and Transportation Review, 103, 56-68. doi:10.1016/j.tre.2017.04.004 es_ES
dc.description.references Rovani, M., Maggi, F. M., de Leoni, M., & van der Aalst, W. M. P. (2015). Declarative process mining in healthcare. Expert Systems with Applications, 42(23), 9236-9251. doi:10.1016/j.eswa.2015.07.040 es_ES
dc.description.references Fernández-Llatas, C., Benedi, J.-M., García-Gómez, J., & Traver, V. (2013). Process Mining for Individualized Behavior Modeling Using Wireless Tracking in Nursing Homes. Sensors, 13(11), 15434-15451. doi:10.3390/s131115434 es_ES
dc.description.references Van der Aalst, W. M. P., Reijers, H. A., Weijters, A. J. M. M., van Dongen, B. F., Alves de Medeiros, A. K., Song, M., & Verbeek, H. M. W. (2007). Business process mining: An industrial application. Information Systems, 32(5), 713-732. doi:10.1016/j.is.2006.05.003 es_ES
dc.description.references M. Valle, A., A.P. Santos, E., & R. Loures, E. (2017). Applying process mining techniques in software process appraisals. Information and Software Technology, 87, 19-31. doi:10.1016/j.infsof.2017.01.004 es_ES
dc.description.references Juhaňák, L., Zounek, J., & Rohlíková, L. (2019). Using process mining to analyze students’ quiz-taking behavior patterns in a learning management system. Computers in Human Behavior, 92, 496-506. doi:10.1016/j.chb.2017.12.015 es_ES
dc.description.references Sedrakyan, G., De Weerdt, J., & Snoeck, M. (2016). Process-mining enabled feedback: «Tell me what I did wrong» vs. «tell me how to do it right». Computers in Human Behavior, 57, 352-376. doi:10.1016/j.chb.2015.12.040 es_ES
dc.description.references Schoor, C., & Bannert, M. (2012). Exploring regulatory processes during a computer-supported collaborative learning task using process mining. Computers in Human Behavior, 28(4), 1321-1331. doi:10.1016/j.chb.2012.02.016 es_ES
dc.description.references Werner, M., & Gehrke, N. (2015). Multilevel Process Mining for Financial Audits. IEEE Transactions on Services Computing, 8(6), 820-832. doi:10.1109/tsc.2015.2457907 es_ES
dc.description.references De Weerdt, J., Schupp, A., Vanderloock, A., & Baesens, B. (2013). Process Mining for the multi-faceted analysis of business processes—A case study in a financial services organization. Computers in Industry, 64(1), 57-67. doi:10.1016/j.compind.2012.09.010 es_ES
dc.description.references Herbert, L., Hansen, Z. N. L., Jacobsen, P., & Cunha, P. (2014). Evolutionary Optimization of Production Materials Workflow Processes. Procedia CIRP, 25, 53-60. doi:10.1016/j.procir.2014.10.010 es_ES
dc.description.references Yim, J., Jeong, S., Gwon, K., & Joo, J. (2010). Improvement of Kalman filters for WLAN based indoor tracking. Expert Systems with Applications, 37(1), 426-433. doi:10.1016/j.eswa.2009.05.047 es_ES
dc.description.references Delafontaine, M., Versichele, M., Neutens, T., & Van de Weghe, N. (2012). Analysing spatiotemporal sequences in Bluetooth tracking data. Applied Geography, 34, 659-668. doi:10.1016/j.apgeog.2012.04.003 es_ES
dc.description.references Frisby, J., Smith, V., Traub, S., & Patel, V. L. (2017). Contextual Computing : A Bluetooth based approach for tracking healthcare providers in the emergency room. Journal of Biomedical Informatics, 65, 97-104. doi:10.1016/j.jbi.2016.11.008 es_ES
dc.description.references Yoshimura, Y., Krebs, A., & Ratti, C. (2017). Noninvasive Bluetooth Monitoring of Visitors’ Length of Stay at the Louvre. IEEE Pervasive Computing, 16(2), 26-34. doi:10.1109/mprv.2017.33 es_ES
dc.description.references Cao, Q., Jones, D. R., & Sheng, H. (2014). Contained nomadic information environments: Technology, organization, and environment influences on adoption of hospital RFID patient tracking. Information & Management, 51(2), 225-239. doi:10.1016/j.im.2013.11.007 es_ES
dc.description.references Larson, J. S., Bradlow, E. T., & Fader, P. S. (2005). An exploratory look at supermarket shopping paths. International Journal of Research in Marketing, 22(4), 395-414. doi:10.1016/j.ijresmar.2005.09.005 es_ES
dc.description.references Fernandez-Llatas, C., Martinez-Millana, A., Martinez-Romero, A., Benedi, J. M., & Traver, V. (2015). Diabetes care related process modelling using Process Mining techniques. Lessons learned in the application of Interactive Pattern Recognition: coping with the Spaghetti Effect. 2015 37th Annual International Conference of the IEEE Engineering in Medicine and Biology Society (EMBC). doi:10.1109/embc.2015.7318809 es_ES
dc.description.references Conca, T., Saint-Pierre, C., Herskovic, V., Sepúlveda, M., Capurro, D., Prieto, F., & Fernandez-Llatas, C. (2018). Multidisciplinary Collaboration in the Treatment of Patients With Type 2 Diabetes in Primary Care: Analysis Using Process Mining. Journal of Medical Internet Research, 20(4), e127. doi:10.2196/jmir.8884 es_ES
dc.description.references De Medeiros, A. K. A., Weijters, A. J. M. M., & van der Aalst, W. M. P. (2007). Genetic process mining: an experimental evaluation. Data Mining and Knowledge Discovery, 14(2), 245-304. doi:10.1007/s10618-006-0061-7 es_ES
dc.description.references Heyer, L. J. (1999). Exploring Expression Data: Identification and Analysis of Coexpressed Genes. Genome Research, 9(11), 1106-1115. doi:10.1101/gr.9.11.1106 es_ES
dc.description.references Yang, W.-S., & Hwang, S.-Y. (2006). A process-mining framework for the detection of healthcare fraud and abuse. Expert Systems with Applications, 31(1), 56-68. doi:10.1016/j.eswa.2005.09.003 es_ES


This item appears in the following Collection(s)

Show simple item record