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eWOM in reward-based crowdfunding platforms: a behavioral approach

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Comeig Ramírez, I.; Sendra Pons, P. (2020). eWOM in reward-based crowdfunding platforms: a behavioral approach. Editorial Universitat Politècnica de València. https://doi.org/10.4995/CARMA2020.2020.11413

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/148767

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Title: eWOM in reward-based crowdfunding platforms: a behavioral approach
Author: Comeig Ramírez, Irene Sendra Pons, Pau
Issued date:
Abstract:
[EN] Electronic word of mouth (eWOM) plays a crucial role in influencing purchasing decisions of consumers in situations governed by asymmetric information. In this context, investors in reward-based crowdfunding platforms ...[+]
Subjects: Web data , Internet data , Big data , Qca , Pls , Sem , Conference , eWOM , Internet , Experimental economics , Crowdfunding , Crowdsourcing
Copyrigths: Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
ISBN: 9788490488324
DOI: 10.4995/CARMA2020.2020.11413
Publisher:
Editorial Universitat Politècnica de València
Publisher version: http://ocs.editorial.upv.es/index.php/CARMA/CARMA2020/paper/view/11413
Conference name: CARMA 2020 - 3rd International Conference on Advanced Research Methods and Analytics
Conference place: Valencia, Spain
Conference date: Julio 08-09,2020
Project ID:
MINECO/ECO2016-75575-R
Thanks:
Irene Comeig acknowledges financial support from the Spanish Ministry of Economy through grant number ECO2016-75575-R.
Type: Capítulo de libro Comunicación en congreso

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