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Bridging internet and cultural heritage through a digital marketing funnel: An exploratory approach

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Bridging internet and cultural heritage through a digital marketing funnel: An exploratory approach

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Veghes, C. (2020). Bridging internet and cultural heritage through a digital marketing funnel: An exploratory approach. Editorial Universitat Politècnica de València. 201-209. https://doi.org/10.4995/CARMA2020.2020.11627

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/148777

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Title: Bridging internet and cultural heritage through a digital marketing funnel: An exploratory approach
Author: Veghes, Calin
Issued date:
Abstract:
[EN] Digital marketing and cultural heritage: what may have in common two areas that seem so different? What may connect a dynamic, evolving and even catchy field to a rather static, outdated and quite boring one? Maybe ...[+]
Subjects: Web data , Internet data , Big data , Qca , Pls , Sem , Conference , Digital marketing , Cultural heritage , Marketing funnel
Copyrigths: Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
ISBN: 9788490488324
DOI: 10.4995/CARMA2020.2020.11627
Publisher:
Editorial Universitat Politècnica de València
Publisher version: http://ocs.editorial.upv.es/index.php/CARMA/CARMA2020/paper/view/11627
Conference name: CARMA 2020 - 3rd International Conference on Advanced Research Methods and Analytics
Conference place: Valencia, Spain
Conference date: Julio 08-09,2020
Type: Capítulo de libro Comunicación en congreso

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