Rediseño del packaging y el diseño gráfico de los productos de higiene femenina

Abstract

[ES] El objetivo de este proyecto es rediseñar el packaging de los productos de higiene femenina, es decir, buscar una solución alternativa a los envases que ya existen en el mercado a partir de los problemas detectados en ellos por la experiencia tanto de la autora de este trabajo como la de todas las personas entrevistadas en él.

[EN] This work is based on own experience and the experiences of nearby women who detect problems and discomfort in certain feminine hygiene products and the use of them. With this work you don't want to change the product itself, but that packaging, either tampons or pads, can be adapted to any situation of life and any space, facilitating the reach of products, storage and transport in case of travel or outputs of home longer than usual. Another point to change is the material of the containers, a lot of them are made of plastic and a way to help the environment by reducing the consumption of this material is changing it by cardboard. In addition, change the graphic design and make it more innovative, attractive and explanatory.