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A comparative study of keywords in English-language corporate press releases from european companies: insights into discursive practices

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A comparative study of keywords in English-language corporate press releases from european companies: insights into discursive practices

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dc.contributor.author Skorczynska Sznajder, Hanna Teresa es_ES
dc.date.accessioned 2020-10-22T03:32:38Z
dc.date.available 2020-10-22T03:32:38Z
dc.date.issued 2016-01-09 es_ES
dc.identifier.uri http://hdl.handle.net/10251/152815
dc.description.abstract [EN] This study provides insights into discursive practices through a comparative study of keywords in English-language press releases from British, Spanish and Polish energy companies. Even though corporate press releases have been extensively researched, there is a lack of cross-cultural and corpus-based studies in this fi eld. In the present research three corpora of approximately 120,000 words each, containing English-language press releases from British, Spanish and Polish energy companies, were used. The keywords were identifi ed with the Wmatrix tool (Rayson 2009) and the reference corpus consisted of business periodical articles. The analysis of corpus keywords usually provides insights that would be diffi cult to gain by means of manual analyses of texts or qualitative approaches. The results obtained in this study show notable diff erences between the corpora with regard to the keywords identifi ed. The use of more general meaning keywords by British companies or more technical keywords by Polish companies suggest that lexical choices might be indicative of diff erent discursive practices used to reach stakeholders and the general public. es_ES
dc.language Inglés es_ES
dc.publisher Masaryk University es_ES
dc.relation.ispartof Discourse and Interaction (Online) es_ES
dc.rights Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) es_ES
dc.subject Corpus linguistics es_ES
dc.subject Discursive practices es_ES
dc.subject Genre theory es_ES
dc.subject Intercultural rhetoric es_ES
dc.subject Keywords es_ES
dc.subject Corporate press releases es_ES
dc.subject.classification FILOLOGIA INGLESA es_ES
dc.title A comparative study of keywords in English-language corporate press releases from european companies: insights into discursive practices es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.5817/DI2016-1-49 es_ES
dc.rights.accessRights Abierto es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Lingüística Aplicada - Departament de Lingüística Aplicada es_ES
dc.description.bibliographicCitation Skorczynska Sznajder, HT. (2016). A comparative study of keywords in English-language corporate press releases from european companies: insights into discursive practices. Discourse and Interaction (Online). 9(1):49-64. https://doi.org/10.5817/DI2016-1-49 es_ES
dc.description.accrualMethod S es_ES
dc.relation.publisherversion https://doi.org/10.5817/DI2016-1-49 es_ES
dc.description.upvformatpinicio 49 es_ES
dc.description.upvformatpfin 64 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 9 es_ES
dc.description.issue 1 es_ES
dc.identifier.eissn 1805-952X es_ES
dc.relation.pasarela S\403479 es_ES
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