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The pragmatic-semiotic construction of male identities in contemporary advertising of male grooming products

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The pragmatic-semiotic construction of male identities in contemporary advertising of male grooming products

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Saz Rubio, MMD. (2019). The pragmatic-semiotic construction of male identities in contemporary advertising of male grooming products. Discourse & Communication. 13(2):192-227. https://doi.org/10.1177/1750481318817621

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Título: The pragmatic-semiotic construction of male identities in contemporary advertising of male grooming products
Autor: Saz Rubio, María Milagros del
Entidad UPV: Universitat Politècnica de València. Departamento de Lingüística Aplicada - Departament de Lingüística Aplicada
Fecha difusión:
Resumen:
[EN] This article aims to unveil how male identities are constructed in a corpus of male toiletry TV ads through a pragmatic and multimodal analysis of a set of implicit assumptions conveyed about the male participants in ...[+]
Palabras clave: Male identities , Implied meanings , Semiotic analysis , Stereotyped portrayals , Grooming products
Derechos de uso: Reserva de todos los derechos
Fuente:
Discourse & Communication. (issn: 1750-4813 )
DOI: 10.1177/1750481318817621
Editorial:
SAGE Publications
Versión del editor: https://doi.org/10.1177/1750481318817621
Agradecimientos:
I am really grateful to the reviewers for their insightful comments and also to the editor of the journal.
Tipo: Artículo

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