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The pragmatic-semiotic construction of male identities in contemporary advertising of male grooming products

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The pragmatic-semiotic construction of male identities in contemporary advertising of male grooming products

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Saz Rubio, MMD. (2019). The pragmatic-semiotic construction of male identities in contemporary advertising of male grooming products. Discourse & Communication. 13(2):192-227. https://doi.org/10.1177/1750481318817621

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/157210

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Title: The pragmatic-semiotic construction of male identities in contemporary advertising of male grooming products
Author: Saz Rubio, María Milagros del
UPV Unit: Universitat Politècnica de València. Departamento de Lingüística Aplicada - Departament de Lingüística Aplicada
Issued date:
Abstract:
[EN] This article aims to unveil how male identities are constructed in a corpus of male toiletry TV ads through a pragmatic and multimodal analysis of a set of implicit assumptions conveyed about the male participants in ...[+]
Subjects: Male identities , Implied meanings , Semiotic analysis , Stereotyped portrayals , Grooming products
Copyrigths: Reserva de todos los derechos
Source:
Discourse & Communication. (issn: 1750-4813 )
DOI: 10.1177/1750481318817621
Publisher:
SAGE Publications
Publisher version: https://doi.org/10.1177/1750481318817621
Thanks:
I am really grateful to the reviewers for their insightful comments and also to the editor of the journal.
Type: Artículo

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