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Peris Blanes, À.; Baviera, T.; Cano-Orón, L. (2017). Political marketing through infotainment TV programs: content analysis and emotional response on Twitter. Textual & Visual Media. 10:103-116. http://hdl.handle.net/10251/159538
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Título: | Political marketing through infotainment TV programs: content analysis and emotional response on Twitter | |
Autor: | Peris Blanes, Àlvar Cano-Orón, Lorena | |
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[EN] This study analyses appearances by political candidates on infotainment television, as well as the emotional response elicited by these appearances among Twitter users during the pre-campaign season for Spain¿s 2015 ...[+]
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Derechos de uso: | Cerrado | |
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Versión del editor: | https://textualvisualmedia.com/index.php/txtvmedia | |
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