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The Value of Cluster Association for Digital Marketing in Tourism Regional Development

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The Value of Cluster Association for Digital Marketing in Tourism Regional Development

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Tarazona-Montoya, R.; Peris-Ortiz, M.; Devece Carañana, CA. (2020). The Value of Cluster Association for Digital Marketing in Tourism Regional Development. Sustainability. 12(23):1-18. https://doi.org/10.3390/su12239887

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/164214

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Title: The Value of Cluster Association for Digital Marketing in Tourism Regional Development
Author: Tarazona-Montoya, Raúl Peris-Ortiz, Marta Devece Carañana, Carlos Alberto
UPV Unit: Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses
Issued date:
Abstract:
[EN] This paper analyses the advantages of membership in a cluster in the effective use of digital marketing tools and in a general way, in the performance, especially for the small and medium firms in underdeveloped ...[+]
Subjects: Digital marketing , Regional development , Cluster , Tourism , FsQCA
Copyrigths: Reconocimiento (by)
Source:
Sustainability. (eissn: 2071-1050 )
DOI: 10.3390/su12239887
Publisher:
MDPI AG
Publisher version: https://doi.org/10.3390/su12239887
Type: Artículo

References

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