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The Value of Cluster Association for Digital Marketing in Tourism Regional Development

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The Value of Cluster Association for Digital Marketing in Tourism Regional Development

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Tarazona-Montoya, R.; Peris-Ortiz, M.; Devece Carañana, CA. (2020). The Value of Cluster Association for Digital Marketing in Tourism Regional Development. Sustainability. 12(23):1-18. https://doi.org/10.3390/su12239887

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Título: The Value of Cluster Association for Digital Marketing in Tourism Regional Development
Autor: Tarazona-Montoya, Raúl Peris-Ortiz, Marta Devece Carañana, Carlos Alberto
Entidad UPV: Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses
Fecha difusión:
Resumen:
[EN] This paper analyses the advantages of membership in a cluster in the effective use of digital marketing tools and in a general way, in the performance, especially for the small and medium firms in underdeveloped ...[+]
Palabras clave: Digital marketing , Regional development , Cluster , Tourism , FsQCA
Derechos de uso: Reconocimiento (by)
Fuente:
Sustainability. (eissn: 2071-1050 )
DOI: 10.3390/su12239887
Editorial:
MDPI AG
Versión del editor: https://doi.org/10.3390/su12239887
Tipo: Artículo

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