- -

Modelling it brand values supplied by consultancy service companies: empirical evidence for differences

RiuNet: Repositorio Institucional de la Universidad Politécnica de Valencia

Compartir/Enviar a

Citas

Estadísticas

  • Estadisticas de Uso

Modelling it brand values supplied by consultancy service companies: empirical evidence for differences

Mostrar el registro completo del ítem

Alcaide González, MÁ.; Guadalajara Olmeda, MN.; De La Poza, E. (2021). Modelling it brand values supplied by consultancy service companies: empirical evidence for differences. Technological and Economic Development of Economy (Online). 27(1):120-148. https://doi.org/10.3846/tede.2020.13755

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/166579

Ficheros en el ítem

Thumbnail
Nombre: Alcade;Guadalajara;De ...
Tamaño: 321.0Kb
Formato: PDF
Descripción: Versión editorial
Abrir/Preview

Metadatos del ítem

Título: Modelling it brand values supplied by consultancy service companies: empirical evidence for differences
Autor: Alcaide González, María Ángeles Guadalajara Olmeda, María Natividad De la Poza, Elena
Entidad UPV: Universitat Politècnica de València. Departamento de Economía y Ciencias Sociales - Departament d'Economia i Ciències Socials
Fecha difusión:
Resumen:
[EN] Brands are the most precious intangible companies' assets. Company managers need to know their brand value and the aspects determining it. As no transparent brands market exists, the main objective of this study was ...[+]
Palabras clave: Brand rankings , Brand strength , Brand value , Intangible asset , Net results , Stock exchange , Technology sector
Derechos de uso: Reconocimiento (by)
Fuente:
Technological and Economic Development of Economy (Online). (eissn: 2029-4921 )
DOI: 10.3846/tede.2020.13755
Editorial:
Vilnius Gediminas Technical University
Versión del editor: https://doi.org/10.3846/tede.2020.13755
Código del Proyecto:
info:eu-repo/grantAgreement/EIT Climate-KIC//APRS0008_2017-2.1.1-652_P066-09/
info:eu-repo/grantAgreement/EIT Climate-KIC//AREC0017_2017-1.6/
Tipo: Artículo

References

Abidoye, R. B., Junge, M., Lam, T. Y. M., Oyedokun, T. B., & Tipping, M. L. (2019). Property valuation methods in practice: evidence from Australia. Property Management, 37(5), 701-718. doi:10.1108/pm-04-2019-0018

Adebayo, A. A., Greenhalgh, P., & Muldoon-Smith, K. (2019). Investigating retail property market dynamics through spatial accessibility measures. Journal of European Real Estate Research, 12(2), 155-172. doi:10.1108/jerer-01-2018-0009

Agus Harjoto, M., & Salas, J. (2017). Strategic and institutional sustainability: corporate social responsibility, brand value, and Interbrand listing. Journal of Product & Brand Management, 26(6), 545-558. doi:10.1108/jpbm-07-2016-1277 [+]
Abidoye, R. B., Junge, M., Lam, T. Y. M., Oyedokun, T. B., & Tipping, M. L. (2019). Property valuation methods in practice: evidence from Australia. Property Management, 37(5), 701-718. doi:10.1108/pm-04-2019-0018

Adebayo, A. A., Greenhalgh, P., & Muldoon-Smith, K. (2019). Investigating retail property market dynamics through spatial accessibility measures. Journal of European Real Estate Research, 12(2), 155-172. doi:10.1108/jerer-01-2018-0009

Agus Harjoto, M., & Salas, J. (2017). Strategic and institutional sustainability: corporate social responsibility, brand value, and Interbrand listing. Journal of Product & Brand Management, 26(6), 545-558. doi:10.1108/jpbm-07-2016-1277

Alcaide, M. Á., De La Poza, E., & Guadalajara, N. (2019). Assessing the Sustainability of High-Value Brands in the IT Sector. Sustainability, 11(6), 1598. doi:10.3390/su11061598

Alcaide González, M. Á., De La Poza Plaza, E., & Guadalajara Olmeda, N. (2019). The impact of corporate social responsibility transparency on the financial performance, brand value, and sustainability level of IT companies. Corporate Social Responsibility and Environmental Management, 27(2), 642-654. doi:10.1002/csr.1829

Asfuroglu, D., Ökten, N. Z., & Okan, E. Y. (2020). Examining Economic Growth Through Brand Development: A Multinational Analysis. SAGE Open, 10(2), 215824402092187. doi:10.1177/2158244020921871

Asikainen, A.-L., & Mangiarotti, G. (2016). Open innovation and growth in IT sector. Service Business, 11(1), 45-68. doi:10.1007/s11628-015-0301-2

Attig, N., El Ghoul, S., Guedhami, O., & Suh, J. (2013). Corporate Social Responsibility and Credit Ratings. Journal of Business Ethics, 117(4), 679-694. doi:10.1007/s10551-013-1714-2

Bagna, E., Dicuonzo, G., Perrone, A., & Dell’Atti, V. (2017). The value relevance of brand valuation. Applied Economics, 49(58), 5865-5876. doi:10.1080/00036846.2017.1352078

Bank, S., Yazar, E. E., & Sivri, U. (2020). The portfolios with strong brand value: More returns? Lower risk? Borsa Istanbul Review, 20(1), 64-79. doi:10.1016/j.bir.2019.09.001

BISTROVA, J., LACE, N., TAMOŠIŪNIENĖ, R., & KOZLOVSKIS, K. (2017). DOES FIRM’S HIGHER INNOVATION POTENTIAL LEAD TO ITS SUPERIOR FINANCIAL PERFORMANCE? CASE OF CEE COUNTRIES. Technological and Economic Development of Economy, 23(2), 375-391. doi:10.3846/20294913.2016.1266411

Brand Finance. (2019). Brand valuation methodology. https://brandirectory.com/methodology

Casado-Díaz, A. B., Pérez-Naranjo, L. M., & Sellers-Rubio, R. (2016). Aggregate consumer ratings and booking intention: the role of brand image. Service Business, 11(3), 543-562. doi:10.1007/s11628-016-0319-0

Wang, C.-H., Hsu, L.-C., & Fang, S.-R. (2009). Constructing a relationship-based brand equity model. Service Business, 3(3), 275-292. doi:10.1007/s11628-008-0062-2

Cheng, A.-C. (2013). A FUZZY MULTIPLE CRITERIA COMPARISON OF TECHNOLOGY VALUATION METHODS FOR THE NEW MATERIALS DEVELOPMENT. Technological and Economic Development of Economy, 19(3), 397-408. doi:10.3846/20294913.2013.821687

CID-LÓPEZ, A., HORNOS, M. J., CARRASCO, R. A., & HERRERA-VIEDMA, E. (2015). A HYBRID MODEL FOR DECISION-MAKING IN THE INFORMATION AND COMMUNICATIONS TECHNOLOGY SECTOR. Technological and Economic Development of Economy, 21(5), 720-737. doi:10.3846/20294913.2015.1056281

De Oliveira, M. O. R., Stefanan, A. A., & Lobler, M. L. (2018). Brand equity, risk and return in Latin America. Journal of Product & Brand Management, 27(5), 557-572. doi:10.1108/jpbm-02-2017-1418

Dorfleitner, G., Rößle, F., & Lesser, K. (2019). The financial performance of the most valuable brands: A global empirical investigation. Heliyon, 5(4), e01433. doi:10.1016/j.heliyon.2019.e01433

Dutordoir, M., Verbeeten, F. H. M., & De Beijer, D. (2015). Stock price reactions to brand value announcements: Magnitude and moderators. International Journal of Research in Marketing, 32(1), 34-47. doi:10.1016/j.ijresmar.2014.08.001

Eng, L. L., & Keh, H. T. (2007). The Effects of Advertising and Brand Value on Future Operating and Market Performance. Journal of Advertising, 36(4), 91-100. doi:10.2753/joa0091-3367360407

Erdem, T., & Swait, J. (1998). Brand Equity as a Signaling Phenomenon. Journal of Consumer Psychology, 7(2), 131-157. doi:10.1207/s15327663jcp0702_02

Flisikowski, K., & Kucharska, W. (2018). The condition of economies. Do most valuable global brands matter? Equilibrium, 13(2), 251-264. doi:10.24136/eq.2018.013

González-Mansilla, Ó., Berenguer-Contrí, G., & Serra-Cantallops, A. (2019). The impact of value co-creation on hotel brand equity and customer satisfaction. Tourism Management, 75, 51-65. doi:10.1016/j.tourman.2019.04.024

Guadalajara, N., & López, M. A. (2018). THE INFLATED VALUATION PROBLEM IN VALENCIA, SPAIN, AND IMPLICATIONS FOR FIRM SIZE. International Journal of Strategic Property Management, 22(4), 300-313. doi:10.3846/ijspm.2018.4348

Haigh, D. (1996). Founder and CEO, brand finance. http://brandfinance.com/who-we-are/our-people/person/david-haigh/

He, Q., Guaita-Martínez, J. M., & Botella-Carrubi, D. (2019). How brand equity affects firm productivity: The role of R&D and human capital. Economic Research-Ekonomska Istraživanja, 33(1), 2976-2992. doi:10.1080/1331677x.2019.1686045

Hirose, Y. (2002). The report of the committee on brand valuation. Ministry of Economy, Trade and Industry (METI). The Government of Japan.

Hoeffler, S., & Keller, K. L. (2003). The marketing advantages of strong brands. Journal of Brand Management, 10(6), 421-445. doi:10.1057/palgrave.bm.2540139

Interbrand. (2019). Methodology. https://www.interbrand.com/best-brands/best-global-brands/methodology/

International Financial Reporting Standards (IFRS Standards). (2018). Issued IFRS Standards 2018 (Red Book). https://www.ifrs.org/news-and-events/2018/03/issued-ifrs-standards-2018-red-bookavailable-to-order-now/

International Organization for Standardization. (2010). Brand valuation – Requirements for monetary brand valuation (ISO 10668). https://www.iso.org/standard/46032.html

International Valuation Standards Council. (2017). International Valuation Standards. https://www.ivsc.org/standards/international-valuation-standards

Janoskova, K., & Krizanova, A. (2017). Comparison of selected internationally recognized brand valuation methods. Oeconomia Copernicana, 8(1), 99. doi:10.24136/oc.v8i1.7

Johansson, J. K., Dimofte, C. V., & Mazvancheryl, S. K. (2012). The performance of global brands in the 2008 financial crisis: A test of two brand value measures. International Journal of Research in Marketing, 29(3), 235-245. doi:10.1016/j.ijresmar.2012.01.002

Juliá-Igual, J. F., Cervelló-Royo, R., & Berné-Lafuente, I. (2016). Market value analysis of a Chinese e-commerce holding group: a multicriteria approach. Service Business, 11(3), 475-490. doi:10.1007/s11628-016-0316-3

Kamakura, W. A., & Russell, G. J. (1993). Measuring brand value with scanner data. International Journal of Research in Marketing, 10(1), 9-22. doi:10.1016/0167-8116(93)90030-3

Kantar. (2019). Millward Brown. http://www.millwardbrown.com/brandz/rankings-and-reports/topglobal-brands/2015/methodology

Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), 1-22. doi:10.1177/002224299305700101

Keller, K. L., & Lehmann, D. R. (2006). Brands and Branding: Research Findings and Future Priorities. Marketing Science, 25(6), 740-759. doi:10.1287/mksc.1050.0153

Kim, E. (2019). A Study on the Chinese Translation Methods of Multinational Brand Name. The Journal of Humanities and Social sciences 21, 10(2), 129-140. doi:10.22143/hss21.10.2.10

Kucharska, W., Flisikowski, K., & Confente, I. (2018). Do global brands contribute to the economy of their country of origin? A dynamic spatial approach. Journal of Product & Brand Management, 27(7), 768-780. doi:10.1108/jpbm-10-2017-1641

Lee, Y., & Kim, I. (2018). A value co-creation model in brand tribes: the effect of luxury cruise consumers’ power perception. Service Business, 13(1), 129-152. doi:10.1007/s11628-018-0373-x

Li, Y., Lee, S.-G., & Kong, M. (2018). The industrial impact and competitive advantage of China’s ICT industry. Service Business, 13(1), 101-127. doi:10.1007/s11628-018-0368-7

Lisi, G. (2019). Property valuation: the hedonic pricing model – location and housing submarkets. Journal of Property Investment & Finance, 37(6), 589-596. doi:10.1108/jpif-07-2019-0093

Majerova, J., & Kliestik, T. (2015). Brand Valuation as an Immanent Component of Brand Value Building and Managing. Procedia Economics and Finance, 26, 546-552. doi:10.1016/s2212-5671(15)00953-3

Martín Benito, J. (2011). El nuevo estándar ISO de valoración de marcas. MK Marketing+Ventas, 267. http://pdfs.wke.es/4/5/8/2/pd0000064582.pdf

Matsumura, H., Ueda, T., & Sagane, Y. (2019). Data on the correlations among brand value, market capitalization, and consolidated overseas sales ratios of Japanese companies. Data in Brief, 23, 103808. doi:10.1016/j.dib.2019.103808

Ökten, N. Z., Okan, E. Y., Arslan, Ü., & Güngör, M. Ö. (2019). The effect of brand value on economic growth: A multinational analysis. European Research on Management and Business Economics, 25(1), 1-7. doi:10.1016/j.iedeen.2018.11.002

Pahud de Mortanges, C., & van Riel, A. (2003). Brand Equity and Shareholder Value. European Management Journal, 21(4), 521-527. doi:10.1016/s0263-2373(03)00076-8

Ratnatunga, J., & Ewing, M. T. (2009). An ex-ante approach to brand capability valuation. Journal of Business Research, 62(3), 323-331. doi:10.1016/j.jbusres.2008.04.003

Ray, K., & Sharma, M. (2020). Antecedents and Outcomes of Brand Strength: A Study of Asian IT Organizations Towards Brand Sustainability. Corporate Reputation Review, 24(3), 128-142. doi:10.1057/s41299-020-00097-y

Rodríguez, A., Caballer, V., & Guadalajara, N. (2011). Assessing the intangibles transferred in franchise businesses. Service Business, 5(1), 29-46. doi:10.1007/s11628-011-0100-3

Royal Institution of Chartered Surveyors. (2020). RICS valuation – global standards. https://www.rics.org/globalassets/rics-website/media/upholding-professional-standards/sector-standards/valuation/rics-valuation--global-standards-jan.pdf

Salinas, G., & Ambler, T. (2009). A taxonomy of brand valuation practice: Methodologies and purposes. Journal of Brand Management, 17(1), 39-61. doi:10.1057/bm.2009.14

Seetharaman, A., Azlan Bin Mohd Nadzir, Z., & Gunalan, S. (2001). A conceptual study on brand valuation. Journal of Product & Brand Management, 10(4), 243-256. doi:10.1108/eum0000000005674

Simon, C. J., & Sullivan, M. W. (1993). The Measurement and Determinants of Brand Equity: A Financial Approach. Marketing Science, 12(1), 28-52. doi:10.1287/mksc.12.1.28

Wang, D. H.-M., Yu, T. H.-K., & Ye, F.-R. (2012). The value relevance of brand equity in the financial services industry: an empirical analysis using quantile regression. Service Business, 6(4), 459-471. doi:10.1007/s11628-012-0156-8

Yang, T.-Y., Yang, Y.-T., Chen, J.-R., & Lu, C.-C. (2019). Correlation between owner brand and firm value – Case study on a private brand in Taiwan. Asia Pacific Management Review, 24(3), 232-237. doi:10.1016/j.apmrv.2018.06.002

Yeh, L.-T., & Chang, D.-S. (2019). USING CATEGORICAL DEA TO ASSESS THE EFFECT OF SUBSIDY POLICIES AND TECHNOLOGICAL LEARNING ON R&D EFFICIENCY OF IT INDUSTRY. Technological and Economic Development of Economy, 26(2), 311-330. doi:10.3846/tede.2019.11411

ZAHARI, A. R., ESA, E., RAJADURAI, J., AZIZAN, N. A., & TAMYEZ, P. F. M. (2020). The Effect of Corporate Social Responsibility Practices on Brand Equity: An Examination of Malaysia’s Top 100 Brands. The Journal of Asian Finance, Economics and Business, 7(2), 271-280. doi:10.13106/jafeb.2020.vol7.no2.271

[-]

recommendations

 

Este ítem aparece en la(s) siguiente(s) colección(ones)

Mostrar el registro completo del ítem