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Modelling it brand values supplied by consultancy service companies: empirical evidence for differences

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Modelling it brand values supplied by consultancy service companies: empirical evidence for differences

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Alcaide González, MÁ.; Guadalajara Olmeda, MN.; De La Poza, E. (2021). Modelling it brand values supplied by consultancy service companies: empirical evidence for differences. Technological and Economic Development of Economy (Online). 27(1):120-148. https://doi.org/10.3846/tede.2020.13755

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Title: Modelling it brand values supplied by consultancy service companies: empirical evidence for differences
Author: Alcaide González, María Ángeles Guadalajara Olmeda, María Natividad De la Poza, Elena
UPV Unit: Universitat Politècnica de València. Departamento de Economía y Ciencias Sociales - Departament d'Economia i Ciències Socials
Issued date:
Abstract:
[EN] Brands are the most precious intangible companies' assets. Company managers need to know their brand value and the aspects determining it. As no transparent brands market exists, the main objective of this study was ...[+]
Subjects: Brand rankings , Brand strength , Brand value , Intangible asset , Net results , Stock exchange , Technology sector
Copyrigths: Reconocimiento (by)
Source:
Technological and Economic Development of Economy (Online). (eissn: 2029-4921 )
DOI: 10.3846/tede.2020.13755
Publisher:
Vilnius Gediminas Technical University
Publisher version: https://doi.org/10.3846/tede.2020.13755
Project ID:
EIT/APRS0008_2017-2.1.1-652_P066-09
AREC0017_2017-1.6
Type: Artículo

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