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Challenges in the Business Model of Low-Cost Airlines: Ryanair Case Study

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Challenges in the Business Model of Low-Cost Airlines: Ryanair Case Study

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Rodriguez-Garcia, M.; Orero-Blat, M.; Palacios Marqués, D. (2020). Challenges in the Business Model of Low-Cost Airlines: Ryanair Case Study. International Journal of Enterprise Information Systems. 16(3):64-77. https://doi.org/10.4018/IJEIS.2020070105

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/167215

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Title: Challenges in the Business Model of Low-Cost Airlines: Ryanair Case Study
Author: Rodriguez-Garcia, Maria Orero-Blat, Maria Palacios Marqués, Daniel
UPV Unit: Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses
Issued date:
Abstract:
[EN] In recent decades, low-cost airlines have proliferated in the European market offering cheap tickets and increasing popularity. This business model, characterised by cost leadership, has been studied on numerous ...[+]
Subjects: Airline , Business Model , Case Study , ERP Management System
Copyrigths: Reconocimiento (by)
Source:
International Journal of Enterprise Information Systems. (issn: 1548-1115 )
DOI: 10.4018/IJEIS.2020070105
Publisher:
IGI Global
Publisher version: https://doi.org/10.4018/IJEIS.2020070105
Type: Artículo

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