Rodriguez-Garcia, M.; Orero-Blat, M.; Palacios Marqués, D. (2020). Challenges in the Business Model of Low-Cost Airlines: Ryanair Case Study. International Journal of Enterprise Information Systems. 16(3):64-77. https://doi.org/10.4018/IJEIS.2020070105
Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/167215
Title: | Challenges in the Business Model of Low-Cost Airlines: Ryanair Case Study | |
Author: | Rodriguez-Garcia, Maria | |
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[EN] In recent decades, low-cost airlines have proliferated in the European market offering cheap tickets and increasing popularity. This business model, characterised by cost leadership, has been studied on numerous ...[+]
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Copyrigths: | Reconocimiento (by) | |
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Publisher version: | https://doi.org/10.4018/IJEIS.2020070105 | |
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