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Customer relationship management: digital transformation and sustainable business model innovation

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Gil Gómez, H.; Guerola-Navarro, V.; Oltra Badenes, RF.; Lozano Quilis, JA. (2020). Customer relationship management: digital transformation and sustainable business model innovation. Economic Research-Ekonomska Istra ivanja. 33(1):2733-2750. https://doi.org/10.1080/1331677X.2019.1676283

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/167878

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Title: Customer relationship management: digital transformation and sustainable business model innovation
Author: Gil Gómez, Hermenegildo Guerola-Navarro, Vicente Oltra Badenes, Raúl Francisco Lozano Quilis, José Antonio
UPV Unit: Universitat Politècnica de València. Departamento de Sistemas Informáticos y Computación - Departament de Sistemes Informàtics i Computació
Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses
Issued date:
Abstract:
[EN] The point of departure for this study is the understanding of customer relationship management (CRM) as a set of technological solutions key for efficient business management, the benefits of which, highlighted by ...[+]
Subjects: Customer relationship management , Sustainability , Green IT , Common goods , Customer knowledge management , Innovation
Copyrigths: Reconocimiento (by)
Source:
Economic Research-Ekonomska Istra ivanja. (issn: 1331-677X )
DOI: 10.1080/1331677X.2019.1676283
Publisher:
Taylor & Francis
Publisher version: https://doi.org/10.1080/1331677X.2019.1676283
Type: Artículo

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