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Customer relationship management: digital transformation and sustainable business model innovation

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Customer relationship management: digital transformation and sustainable business model innovation

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Gil Gómez, H.; Guerola-Navarro, V.; Oltra Badenes, RF.; Lozano Quilis, JA. (2020). Customer relationship management: digital transformation and sustainable business model innovation. Economic Research-Ekonomska Istra ivanja. 33(1):2733-2750. https://doi.org/10.1080/1331677X.2019.1676283

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Título: Customer relationship management: digital transformation and sustainable business model innovation
Autor: Gil Gómez, Hermenegildo Guerola-Navarro, Vicente Oltra Badenes, Raúl Francisco Lozano Quilis, José Antonio
Entidad UPV: Universitat Politècnica de València. Departamento de Sistemas Informáticos y Computación - Departament de Sistemes Informàtics i Computació
Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses
Fecha difusión:
Resumen:
[EN] The point of departure for this study is the understanding of customer relationship management (CRM) as a set of technological solutions key for efficient business management, the benefits of which, highlighted by ...[+]
Palabras clave: Customer relationship management , Sustainability , Green IT , Common goods , Customer knowledge management , Innovation
Derechos de uso: Reconocimiento (by)
Fuente:
Economic Research-Ekonomska Istra ivanja. (issn: 1331-677X )
DOI: 10.1080/1331677X.2019.1676283
Editorial:
Taylor & Francis
Versión del editor: https://doi.org/10.1080/1331677X.2019.1676283
Tipo: Artículo

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