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Customer relationship management (CRM): a bibliometric analysis

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Guerola-Navarro, V.; Oltra Badenes, RF.; Gil Gómez, H.; Gil-Gómez, J. (2020). Customer relationship management (CRM): a bibliometric analysis. International Journal of Services Operations and Informatics. 10(3):242-268. https://doi.org/10.1504/IJSOI.2020.108988

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/169541

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Title: Customer relationship management (CRM): a bibliometric analysis
Author: Guerola-Navarro, Vicente Oltra Badenes, Raúl Francisco Gil Gómez, Hermenegildo Gil-Gómez, José-Antonio
UPV Unit: Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses
Universitat Politècnica de València. Departamento de Sistemas Informáticos y Computación - Departament de Sistemes Informàtics i Computació
Issued date:
Abstract:
[EN] This is a bibliometric study of the publications about customer relationship management (CRM), as one of the nowadays most implemented and extended enterprise management software. The objective of this paper is twofold: ...[+]
Subjects: CRM , Customer relationship management , Business intelligence , Marketing , Customer service , Services , Sales force automation
Copyrigths: Reserva de todos los derechos
Source:
International Journal of Services Operations and Informatics. (issn: 1741-5403 )
DOI: 10.1504/IJSOI.2020.108988
Publisher:
Inderscience
Publisher version: https://doi.org/10.1504/IJSOI.2020.108988
Type: Artículo

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