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Online users' attitudes toward fake news: Implications for brand management

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Borges-Tiago, T.; Tiago, F.; Silva, O.; Guaita Martínez, JM.; Botella-Carrubi, D. (2020). Online users' attitudes toward fake news: Implications for brand management. Psychology and Marketing. 37(9):1171-1184. https://doi.org/10.1002/mar.21349

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/172316

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Title: Online users' attitudes toward fake news: Implications for brand management
Author: Borges-Tiago, Teresa Tiago, Flavio Silva, Osvaldo Guaita Martínez, José Manuel Botella-Carrubi, Dolores
UPV Unit: Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses
Universitat Politècnica de València. Departamento de Economía y Ciencias Sociales - Departament d'Economia i Ciències Socials
Issued date:
[EN] This study examines brands' vulnerability to fake news. The rapid spread of online misinformation poses challenges to brand managers, whose brands are cocreated online, sometimes to the detriment of the brand. There ...[+]
Subjects: Brand management , Consumer attitude , Fake news , Online vs , Offline , Trust
Copyrigths: Reserva de todos los derechos
Psychology and Marketing. (issn: 0742-6046 )
DOI: 10.1002/mar.21349
John Wiley & Sons
Publisher version: https://doi.org/10.1002/mar.21349
Project ID:
info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/157573/PT/
info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/158033/PT/
Fundação Ciência e Tecnologia, Portugal, Grant/Award Numbers: IDB/00685/2020 CEEAplA, UIDB/04521/2020 Advance/CSG
Type: Artículo


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