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Sánchez-Zambrano, DF.; Zárate, LFA.; Martínez Torán, M. (2020). Influencing Factors in the Consumer's Loyalty Towards Sports Brands. IEEE. 1-6. https://doi.org/10.1109/ICIM49319.2020.244661
Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/179922
Título: | Influencing Factors in the Consumer's Loyalty Towards Sports Brands | |
Autor: | Sánchez-Zambrano, D. F. Zárate, L. F. A. | |
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[EN] This research aimed to analyze the loyalty of consumers towards the various sports brands that are on the market in Colombia. Sports practice and fashion trends in the use of clothing have generated the acquisition ...[+]
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Derechos de uso: | Reserva de todos los derechos | |
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Versión del editor: | https://doi.org/10.1109/ICIM49319.2020.244661 | |
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The authors thank Santo Tomás University and to the
Polytechnic University of Valencia for providing space and
resources needed to carry out this research and to Industrial
engineering students who with their support and ...[+]
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