Resumen:
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[EN] In the global automotive industry, it is more difficult to stand out above the
competitors. Advances technology designs and production systems increase
performance but more difficult to manage. The automakers research ...[+]
[EN] In the global automotive industry, it is more difficult to stand out above the
competitors. Advances technology designs and production systems increase
performance but more difficult to manage. The automakers research and invest
continuously, to innovate, improve and optimize the techniques employed in the
manufacture system. They must find solutions to respond to the market needs and at the
same time allows them to get a good profit margin. The modular assembly has been the
strategy most employed to achieve these goals. This approach is being increasingly used
by industry, in the last decades all automobile brands have implemented the modular
production techniques.
In 2012, Volkswagen was the company that stood out above the rest with its new
MQB platform, which will standardize modules and production systems across the
brands of VW group. Its acronym from words in German, Modularer Querbaukasten, it
designates a platform of automobile used for the B, C and D segment cars with
transverse front engine and front or integral traction. The principle is simple: unify the
systems of production of various models and brands of the automotive consortium. Thus
several objectives are met at the same time, since costs are lower cheaper and processes
uniform. One of its greatest achievements: the creation of a chassis of varying measures,
allowing adaptation to different models. Standardizing parts and processes promises
great benefits to the auto industry, not just in terms of reducing costs and streamline
production. Volkswagen bets on the harmonization of its plants around the world and
will expand its range of offerings, adapting to the demand for product. With this
platform, VW completes the list of existing modular platforms for all vehicles of the
brand.
This text discusses the new modular strategy developed by Volkswagen, it will
explain the ideas and concept that this manufacturer will introduce in its models and in
the assembly plants. Thus it is a new strategy, there are few technical details that VW
has published, but it can be said that it will produce great benefits to them. This paper
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complements the work written by Javier Tejedor Pascual, which explains the theoretical
concepts of the strategy of the modularity in the history of the industry.
This paper is going to divided in 4 chapters- All production systems that have
caused major changes in the automotive industry are discussed in the first one. In the
second chapter, a brief introduction will be theoretical background on the basis of
modular production. The two last parts refer to modular techniques that are
implemented with this revolutionary platform, taking on the one hand everything to do
with the design and the other on the production system
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