The effect of technology, information, and marketing on an interconnected world

Abstract

[EN] Technology is considered an asset for companies, and continuous technological innovation is one of the most effective ways to help firms achieve a competitive advantage. Innovation creates opportunities for entrepreneurship. Entrepreneurship may involve corporate social responsibility. Technology also affects all aspects of marketing. The integration of technology and marketing strategies can affect companies' success in a continuously changing environment. This special issue presents some recent studies of how technology can support improvement in various areas of business and management, including innovation, entrepreneurship, and marketing.