Key factors of information management for crowdfunding investor satisfaction

Abstract

[EN] Crowdlending platforms are becoming increasingly important as a collective financing mechanism for entrepreneurs and small and medium-sized enterprises (SMEs), especially those at an early stage. This study, which is based on a survey of investors on a Spanish crowdlending platform, uses fuzzy-set qualitative comparative analysis (fsQCA) to examine investor satisfaction with crowdlending platforms. Specifically, the study examines communication policies and the quality of the investor experience based on the information provided by these platforms. The value of this article lies in its examination of the antecedents of crowdlending investor satisfaction. The analysis shows that the actions of ensuring that it is easy to browse the platform, frequently updating project details, offering a mobile application, publishing a blog with details of new developments and frequently sending investors emails with information to support their investment decisions increase investors' satisfaction with crowdlending platforms.