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Analysis of chicken and turkey meat consumption by segmentation of Spanish consumers using food-related lifestyle

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Analysis of chicken and turkey meat consumption by segmentation of Spanish consumers using food-related lifestyle

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Baviera-Puig, A.; Montero De Vicente, L.; Escribá-Pérez, C.; Buitrago Vera, JM. (2021). Analysis of chicken and turkey meat consumption by segmentation of Spanish consumers using food-related lifestyle. Spanish Journal of Agricultural Research (Online). 19(1):1-16. https://doi.org/10.5424/sjar/2021191-16419

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/182151

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Title: Analysis of chicken and turkey meat consumption by segmentation of Spanish consumers using food-related lifestyle
Author: Baviera-Puig, Amparo MONTERO DE VICENTE, LUIS Escribá-Pérez, Carmen Buitrago Vera, Juan Manuel
UPV Unit: Universitat Politècnica de València. Departamento de Economía y Ciencias Sociales - Departament d'Economia i Ciències Socials
Issued date:
Abstract:
[EN] Aim of study: Commercially, chicken meat has a similar positioning to turkey meat, as both are healthy and low-fat meats. For this reason, we proposed analysing consumer behaviour with respect to each of these meats ...[+]
Subjects: Positioning , Marketing strategy , Marketing mix , Consumer profile , Purchasing habits , Consumption habits
Copyrigths: Reconocimiento (by)
Source:
Spanish Journal of Agricultural Research (Online). (eissn: 2171-9292 )
DOI: 10.5424/sjar/2021191-16419
Publisher:
Instituto Nacional de Investigacion y Tecnologia Agraria y Alimentaria
Publisher version: https://doi.org/10.5424/sjar/2021191-16419
Project ID:
info:eu-repo/grantAgreement/GENERALITAT VALENCIANA//AICO%2F2017%2F066//SOSTENIBILIDAD DE LA CADENA DE VALOR ALIMENTARIA DESDE LA PRODUCCION AL CONSUMO RESPONSABLE./
Thanks:
Autonomous Government of the Valencian Region, Spain: AICO/2017/066 (Project ¿Sustainability of the Food Value Chain: From Production to Responsible Consumption¿)
Type: Artículo

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