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European leaders unmasked: Covid-19 communication strategy through Twitter

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European leaders unmasked: Covid-19 communication strategy through Twitter

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dc.contributor.author Drylie-Carey, Lindsey es_ES
dc.contributor.author Sánchez-Castillo, Sebastián es_ES
dc.contributor.author Galán Cubillo, Esteban es_ES
dc.date.accessioned 2022-10-11T18:05:00Z
dc.date.available 2022-10-11T18:05:00Z
dc.date.issued 2020-10 es_ES
dc.identifier.issn 1386-6710 es_ES
dc.identifier.uri http://hdl.handle.net/10251/187522
dc.description.abstract [EN] The coronavirus disease Covid-19 (SARS-CoV-2) pandemic is exacting a huge toll on individuals, families, communities, and societies across the world. The study of public communication is a key aspect for slowing the spread of the virus and therefore reducing the death rate. This article analyses political leaders' crisis communication during the Covid-19 pandemic of the most affected European countries, Boris Johnson (United Kingdom), Emmanuel Macron (France), Pedro Sanchez (Spain) and Giuseppe Conte (Italy), in addition to Tedros Adhanom as a representative of the World Health Organisation (WHO) and Ursula Von der Leyen President of the European Union (EU). The study focuses on the visual information (images and videos) published in their Twitter profiles, with the aim of highlighting the strategies of recommendations by health authorities during the first 40 days of the pandemic. After analysis of the visual content of 634 tweets, the results show significant differences amongst the preventative measures recommended (social distancing, use of masks, hand washing, etc.) and the public image projected by the leaders in their Twitter profiles. es_ES
dc.description.sponsorship This research was supported by the national R&D project Estrategias, agendas y discursos en las cibercampanas electorales: medios de comunicacion y ciudadanos (CSO2016-77331-C2-1-R), funded by the Spanish Ministry of Economy and Competitiveness for 2017-2020 es_ES
dc.language Inglés es_ES
dc.publisher Ediciones Profesionales de la Informacion SL es_ES
dc.relation.ispartof El profesional de la información es_ES
dc.rights Reconocimiento (by) es_ES
dc.subject Crisis communication es_ES
dc.subject Covid-19 es_ES
dc.subject Coronavirus es_ES
dc.subject Pandemics es_ES
dc.subject Twitter es_ES
dc.subject Audiovisual communication es_ES
dc.subject Authoritative leadership es_ES
dc.subject Political communication es_ES
dc.subject.classification COMUNICACION AUDIOVISUAL Y PUBLICIDAD es_ES
dc.title European leaders unmasked: Covid-19 communication strategy through Twitter es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.3145/epi.2020.sep.04 es_ES
dc.relation.projectID info:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica y Técnica y de Innovación 2017-2020/RTI2018-093649-B-I00/ES/PARTICIPACION CIUDADANA Y MEDIOS DE COMUNICACION PUBLICOS. ANALISIS DE EXPERIENCIAS DE CO-CREACION AUDIOVISUAL EN ESPAÑA Y EUROPA/ es_ES
dc.rights.accessRights Abierto es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Comunicación Audiovisual, Documentación e Historia del Arte - Departament de Comunicació Audiovisual, Documentació i Història de l'Art es_ES
dc.description.bibliographicCitation Drylie-Carey, L.; Sánchez-Castillo, S.; Galán Cubillo, E. (2020). European leaders unmasked: Covid-19 communication strategy through Twitter. El profesional de la información. 29(5):1-15. https://doi.org/10.3145/epi.2020.sep.04 es_ES
dc.description.accrualMethod S es_ES
dc.relation.publisherversion https://doi.org/10.3145/epi.2020.sep.04 es_ES
dc.description.upvformatpinicio 1 es_ES
dc.description.upvformatpfin 15 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 29 es_ES
dc.description.issue 5 es_ES
dc.relation.pasarela S\434431 es_ES
dc.contributor.funder Universitat Politècnica de València es_ES
dc.contributor.funder Ministerio de Economía y Competitividad es_ES
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dc.subject.ods 16.- Promover sociedades pacíficas e inclusivas para el desarrollo sostenible, facilitar acceso a la justicia para todos y crear instituciones eficaces, responsables e inclusivas a todos los niveles es_ES
upv.costeAPC 181,5 es_ES


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