The use of Instagram on education at the university level: a case study on the business management subject belonging to the industrial engineering degree

Abstract

[EN] With one billion monthly active users, Instagram is one of the most popular social networks worldwide. A review on the role of Instagram in education has led to identify different purposes on Instagram use in different knowledge areas of teaching, and in different levels of education. This article presents the use Instagram application as an educational resource in the teaching-learning process, within the university environment. The objective is to improve this process through self-learning, developing posts with content related to the business management subject, specifically in the research area of industrial engineering. The purpose is threefold: (i) theoretical learning, the student uses Instagram posts published by the teacher to learn pills of concepts; (ii) practical learning, the student uses the teacher's posts related with industry professionals, showing the application of theoretical concepts in real life; (iii) autonomous teaching-learning, the student develops the content and posts of the Instagram account, with the supervision of the teacher.