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Pikatza-Gorrotxategi, N.; Alvarez-Meaza, I.; Río-Belver, RM.; Zarrabeitia-Bilbao, E. (2022). News versus Corporate Reputation: Measuring through Sentiment and financial analysis. En 4th International Conference on Advanced Research Methods and Analytics (CARMA 2022). Editorial Universitat Politècnica de València. 49-56. https://doi.org/10.4995/CARMA2022.2022.15040
Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/189569
Título: | News versus Corporate Reputation: Measuring through Sentiment and financial analysis | |
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[EN] Today's companies cannot overlook their reputation if they want to continue to survive. One way to measure that reputation is through two factors: sentiment analysis of news stories in the press about those companies ...[+]
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Derechos de uso: | Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) | |
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Versión del editor: | http://ocs.editorial.upv.es/index.php/CARMA/CARMA2022/paper/view/15040 | |
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