Intellectual capital and the coronavirus crisis: taking a closer look at restaurants' strategies

Abstract

[EN] The research aims to determine which dimensions of intellectual capital influenced restaurants¿ strategic reaction to the coronavirus crisis. The analysis focuses on 227 restaurants that are listed on TripAdvisor as ¿the best restaurants from Iasi (Romania)¿. Data are collected from the annual reports and companies¿ websites. The relationship between the dependent variable (restaurants¿ reaction to the coronavirus pandemic) and the independent variables (human capital, structural capital, relational capital) is tested using binomial logistic regression. The results prove that the structural and relational capital can predict restaurants¿ strategic decisions in the time of crisis. These findings have both theoretical and practical implications; on the one hand, they expand the literature regarding restaurants¿ intellectual capital and on the other hand, they facilitate managers¿ understanding of how company¿s intellectual capital influences their strategic decisions during crisis.