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Khatri, J.; Marín-Morales, J.; Moghaddasi, M.; Guixeres Provinciale, J.; Chicchi Giglioli, IA.; Alcañiz Raya, ML. (2022). Recognizing Personality Traits Using Consumer Behavior Patterns in a Virtual Retail Store. Frontiers in Psychology. 13:1-17. https://doi.org/10.3389/fpsyg.2022.752073
Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/191898
Título: | Recognizing Personality Traits Using Consumer Behavior Patterns in a Virtual Retail Store | |
Autor: | Moghaddasi, Masoud | |
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[EN] Virtual reality (VR) is a useful tool to study consumer behavior while they are immersed in a realistic scenario. Among several other factors, personality traits have been shown to have a substantial influence on ...[+]
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Derechos de uso: | Reconocimiento (by) | |
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Versión del editor: | https://doi.org/10.3389/fpsyg.2022.752073 | |
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This work was supported by the European Commission (Project RHUMBO H2020-MSCA-ITN-2018-813234), by the Generalitat Valenciana funded project 'Rebrand', grant number PROMETEU/2019/105, and by the European Regional Development ...[+]
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